IAB Diligence Platform

The IAB is pleased to announce the launch of a new initiative created to standardize, modernize, and improve privacy diligence practices for the digital advertising industry.

The IAB Diligence Platform, powered by SafeGuard Privacy, is a data privacy platform that will contain a set of standardized privacy diligence questions that are specially designed for participants in the digital advertising industry. For example, the Platform will include questions that are specifically drafted for a publisher’s diligence of a Supply-Side Platform (SSP); an advertisers diligence of a demand-side platform (DSP); an SSP’s diligence of a DSP (and vice versa); and everyone’s diligence of data providers.

The diligence questions have been drafted by leading industry . . .