Professional Development and Education Center - IAB https://www.iab.com/organizations/professional-development-and-education-center/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Tue, 25 Jun 2024 09:00:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Assessment Tools for the New Privacy, Data, and Identity Landscape https://www.iab.com/events/assessment-tools-for-the-new-privacy-data-and-identity-landscape/ Thu, 30 May 2024 14:55:49 +0000 https://www.iab.com/?post_type=iab_event&p=183800 Growing consumer scrutiny, new privacy regulations, and platform policies are reshaping legacy advertising strategies and practices. A change of this magnitude means publishers, marketers, and everyone in between must reset their advertising strategies. Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most … Continued

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]]> Growing consumer scrutiny, new privacy regulations, and platform policies are reshaping legacy advertising strategies and practices. A change of this magnitude means publishers, marketers, and everyone in between must reset their advertising strategies.

Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.

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]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/video/privacy-law-essentials-for-digital-advertising-professionals-5-21-2024/ Wed, 22 May 2024 16:53:32 +0000 https://www.iab.com/?post_type=iab_video&p=183468 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. During this course, privacy laws were explained, with a focus on U.S. state privacy laws, how they apply to the various players of the digital advertising ecosystem.
Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

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]]> Digital Fundamentals https://www.iab.com/events/digital-fundamentals-07-11-24/ Thu, 16 May 2024 12:53:40 +0000 https://www.iab.com/?post_type=iab_event&p=183014 Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem. The comprehensive training empowers attendees … Continued

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]]> Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.

The comprehensive training empowers attendees to: 

  • Understand the fundamentals of buying, selling, measuring, and optimizing media
  • Develop a foundational knowledge of digital media formats and how they work
  • Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions  
  • Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
  • Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

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]]> Digital Video 360 https://www.iab.com/events/digital-video-360-08-06-2024/ Wed, 15 May 2024 21:28:13 +0000 https://www.iab.com/?post_type=iab_event&p=183008 Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the … Continued

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]]> Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the digital video advertising landscape.

The comprehensive training empowers attendees to:​ 

  • Explain the digital video ecosystem and its essential technologies​
  • Target video advertising campaigns to reach specific audiences with privacy-safe strategies​
  • Evaluate different approaches to programmatic buying and selling digital video media​
  • Apply best practices for optimizing digital video campaigns mid-flight​

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

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]]> Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond https://www.iab.com/video/practical-guidance-for-european-privacy-laws-gdpr-eprivacy-and-beyond-3/ Fri, 03 May 2024 16:33:41 +0000 https://www.iab.com/?post_type=iab_video&p=182478 New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we provided practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements.
This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe. It is not intended for audiences in the European Economic Area or the United Kingdom

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]]> Introducing IAB’s Professional Development and Education Center https://www.iab.com/blog/introducing-iabs-professional-development-and-education-center/ Tue, 16 Apr 2024 13:33:10 +0000 https://www.iab.com/?post_type=iab_blog&p=181277 IAB is excited to announce the launch of its newest Center of Excellence – Professional Development and Education Center. IAB’s Centers of Excellence are formed to provide essential industry guidance, organize effective solutions to pressing challenges, and rally industry professionals around the continued growth and progress of the Centers’ key areas of focus. “With the … Continued

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]]> IAB is excited to announce the launch of its newest Center of Excellence – Professional Development and Education Center. IAB’s Centers of Excellence are formed to provide essential industry guidance, organize effective solutions to pressing challenges, and rally industry professionals around the continued growth and progress of the Centers’ key areas of focus.

“With the formation of the new Center, IAB is leading the industry to support a critical area for industry growth, investing in talent. Digital media is moving at lighting speed, and we must make sure our people are ready to embrace new technology, understand policy and legal issues, and are trained and ready to move with the changes. Our future depends on it.” – Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB.

Many industries, including our own, are still grappling with balancing an effective return to office policy with employees nearly mandating their hybrid work schedule. Throughout this new hybrid work set up, Gen Z is quickly entering the workforce and will make up 27% of it by 2025*. Many of these new professionals have only ever known virtual work, having finished their education in the throes of a global pandemic.

On the opposite end, Baby Boomers are set to hit retirement age in record numbers over the next 3 years**. As those professionals with 30+ years of experience leave the workforce, they will take with them valuable knowledge and experience that risks not being transferred down due to the current hybrid work structure post-pandemic. Younger employees with high leadership potential will miss the opportunity to be cultivated by this previous generation – organizations need to develop and activate a plan to ensure their continued success through this impending transition.

As the cherry on top, the digital media industry continues to evolve at breakneck speed as technology advances, privacy regulations expand, and AI shakes up how we work. These numerous and varied challenges present strong opportunities; our organizations must make a concerted effort to train, support, and cultivate our talent so they can bring continued success and growth to our industry. The mission of IAB’s Professional Development and Education Center is to be a resource for your organization as you tackle these challenges, providing critical training and development opportunities.

To lead the new Center in this effort, IAB has elevated Matthew Renne to Vice President, Professional Development and Education. In his new position, Matthew will oversee the full suite of the IAB Professional Development and Education Center’s products and services spanning all digital media sectors. His top priorities include enhancing existing curriculum, launching new programs tailored to high-growth areas, fostering an inclusive industry community, and cultivating a network of leaders committed to developing informed and agile industry professionals in the face of rapid industry, workplace, and workforce change.

Some of the high growth areas the IAB has rallied around are retail media, gaming, and the creator economy – with multiple pieces of research, guidelines, and best practices developed to support them. Our Professional Development and Education Center has recently launched dedicated trainings to keep you in the know, in the know, including Introduction to Retail Media and Gaming 360, with a creator economy course slated to launch mid-2024.

To learn more about the Professional Development and Education Center and all its programming, please join us at our upcoming Info Session on Tuesday, May 7th from 1-2pm EST. We’ll discuss the current and upcoming training courses, the relaunch of our Professional Development Council, and more exiting updates coming throughout 2024. You may register for the event here.

Register for the Info Session
*Zurich Insurance Group 2024
** Forbes 2024

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]]> Professional Development & Education Center – Info Session https://www.iab.com/events/professional-development-education-center-info-session/ Thu, 11 Apr 2024 13:07:03 +0000 https://www.iab.com/?post_type=iab_event&p=181050 Now more than ever, it is crucial to prepare your organization’s talent for the rapidly changing digital media ecosystem and the modern workplace. The IAB Professional Development and Education Center recognizes that to keep our industry thriving, we must support all the talent that drives us forward, from entry-level employees up through the C-Suite. Join … Continued

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]]> Now more than ever, it is crucial to prepare your organization’s talent for the rapidly changing digital media ecosystem and the modern workplace. The IAB Professional Development and Education Center recognizes that to keep our industry thriving, we must support all the talent that drives us forward, from entry-level employees up through the C-Suite.

Join this info session to learn more about IAB’s newest center of excellence – Professional Development and Education Center.

We will spotlight our:

  • Education programming and training courses
  • Certification programs
  • Professional Development opportunities
  • IAB Digital Media Apprenticeships
  • The relaunch of our Talent Development Council

 

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]]> Storytelling in Today’s Digital Career Market https://www.iab.com/events/storytelling-in-todays-digital-career-market/ Mon, 25 Mar 2024 21:03:09 +0000 https://www.iab.com/?post_type=iab_event&p=179889 Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role? These are all very natural questions you end up asking yourself when you’re between positions in our industry.  … Continued

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]]> Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role?

These are all very natural questions you end up asking yourself when you’re between positions in our industry.  According to 30-year industry veteran and long-time trainer and coach Doug Weaver of Upstream Group, they’re also the wrong questions.  Doug has trained for hundreds of platforms, ad tech and data firms, and media companies over the last quarter century.  He also personally coaches dozens of current sales leaders and offers advice and guidance to scores of industry execs looking for their next roles.  In conjunction with the IAB, Doug is hosting a free one-hour Zoom seminar in which he’ll discuss:

  • Your North Star:  Navigating opportunities
  • Not falling prey to the voices in other people’s heads
  • Prep and questions that set you apart
  • Establishing your personal narrative of incremental value and the gaps you fill for the hiring organization
  • From Who to How:  Pivoting the conversation to your plan for success
  • The importance of the non-interview and finding your industry truth tellers and career sherpas
  • Closing and Qualification:  Knowing where you stand for a given position

The session will be packed with hacks and ideas to recharge the search for your next stage of career growth, with time for Q/A and discussion during and after the session.  If you are between positions and could use a boost and some fresh ideas, reserve your seat now as spots are limited.

 

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]]> Gaming 360 https://www.iab.com/events/gaming-360/ Mon, 11 Mar 2024 15:20:32 +0000 https://www.iab.com/?post_type=iab_event&p=178721 Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the … Continued

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]]> Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.

This comprehensive course empowers you to:

  • Understand Gaming Audiences: Equip yourself to create campaigns that connect authentically by uncovering motivations of this passionate and diverse audience who crave connection.
  • Leverage Best Practices: Learn how to create measurable advertising that maximizes brand impact while respecting the player experience.
  • Drive Results: Develop winning campaigns that go beyond banners and pop-ups, utilizing the unique storytelling power of games.

IAB Gaming 360 includes a detailed learner Guidebook that summarizes key learnings from the 4-hour eLearning course, and special “Apply Your Knowledge” activities for each module.

This curriculum was developed through our Professional Development and Education Center, in partnership with the IAB Experience Center, and a working group of Member experts from Activision Blizzard Media, Anzu, BakerHostetler, Bidstack, Dentsu, Enthusiast Gaming, Frameplay, Google, Horizon Media, Livad, NBCUniversal, Odeeo, Spark Foundry, SuperAwesome, theTradeDesk, Twitch, WildBrain and Yahoo.

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]]> Introduction to the Creator Economy https://www.iab.com/events/introduction-to-the-creator-economy/ Tue, 20 Feb 2024 17:33:44 +0000 https://www.iab.com/?post_type=iab_event&p=177811 Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to … Continued

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]]> Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders
The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to become household names overnight. They ignite movements, drive purchasing decisions, and redefine what it means to be an influencer.

This training is your key to:

  • Master the landscape: Decode the dynamic world of the Creator Economy with the latest insights from IAB’s groundbreaking research. Discover how creators impact consumer behavior and brand perception.
  • Tap into creator-powered marketing: Learn to forge strategic partnerships with creators and their communities. Unlock the secrets of effective collaboration, navigating legal complexities, and driving measurable results.
  • Real-world application: Collaborate with peers in hands-on breakout sessions. Tackle real-life scenarios and craft creator-centric strategies that deliver tangible impact.

The next public course will be held in September, If you’re interested in group training for your organization, contact LD@iab.com.

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