Training - Online

Programmatic 360

Automation Decoded
$299 - IAB Members
$399 - Non-Members
Add to Cart

      Overview

      Automation has reinvented digital advertising. In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. You’ll be prepared to have more informed conversations with clients and colleagues and better equipped to execute efficient advertising campaigns.
      Who Should Register
      • Agencies representatives looking to use programmatic inventory to meet client goals
      • Media sellers looking to have more informed conversations with buyers about programmatic inventory
      • Brands marketers looking to include programmatically purchased ads in their marketing mix
      • Advertising operations professionals looking to better understand programmatic best practices
      Discussion Topics
      • Overview of programmatic technologies, tools, and transaction types
      • Key players in the programmatic ecosystem including supply and demand-side providers
      • How to access investments in programmatic solutions
      • Best practices for the day-to-day management of automated campaigns and programmatic inventory
      Looking to train your team? Discounts available for groups of 10 or more.
      Get in Touch

      Past Learners

        Head of Digital Media
        Programmatic Team Lead
        Solutions Consultant
        Video Lead
        Publishing Coordinator
        0010a00001E92X9AAJ
        Sales Director
        0010a00001VbnMEAAZ
        Experience Designer
        84.51
        Partnership Development
        84.51
        Senior Business Analyst Ad Sales, Technology: Sales, Mkt. & Research
        A+E Networks
        SVP, Technology Product Development & Data
        A+E Networks
        A3
        Account Manager
        A360Media
        Client Services Manager
        Aarki
        Media Buyer
        adams and knight
        Sales Director
        AdColony
        Ae
        Admiral Adblock Publisher Solutions
        Chief Revenue Officer
        Admiral Adblock Publisher Solutions
        VP of Sales, Western Region
        Adsmovil
        Copywriter
        AdsWizz
        Chief Policy Officer
        Alexa Raad
        Manager - Corporate Development
        Amagi
        Mrs
        Amagi
        Sr VP and Head of Corporate Development
        Amagi
        Sde
        Amazon Ads
        Senior Product Manager
        Amazon Ads
        American City Business Journals
        Digital Advertising Production Manager
        American Institute of CPAs
        Senior Engagement Manager
        Amobee
        Account Director
        Ampersand
        Mobile Technician
        Apple
        Senior Manager, Canada Acquisition Marketing
        Audible.com
        VP, Concert & Programmatic
        Axios
        SVP/Product Manager
        Bank of America
        Audit Manager
        bdo
        Business
        beIN Sports
        Programmatic Operations Manager
        Bell Media
        Technical Account Manager
        Bell Media
        Sr. Account Executive
        BET Networks
        Blue State
        Group Digital Marketing Manager
        Boston Scientific
        Director
        Brand Beagle
        President/COO
        Brandovation Marketing
        Data Scientist
        Broker Genius
        Digital Marketing Specialist
        Brown Cando
        Digital Marketing Specialist
        Brown Marketing Strategies
        798.00
        Brunner Advertising
        VP, West Coast Sales
        Canela Media
        Junior Sales Planner
        Captify
        Snr Sales Director
        Captify
        Director, West Coast
        CBS Interactive
        Channel Bakers
        Sr Director of Strategic Accounts
        Channel Bakers
        Charter Communications
        Retail Partnerships Manager
        Chicory
        Clarks
        Associate Director, Data Science
        Clorox
        Cloven Media LLP
        Cogeco Media
        Product Commercialization & Strategy
        Comcast Ventures
        Engineering Fellow
        Commscope
        Computer Services, Inc. (CSI)
        Comscore
        Performance Marketing Manager, Consumer Revenue
        Condé Nast
        Director of Product Portfolio
        Cox Media
        Crackle Plus
        Senior Manager Ad Operations
        Credit Karma
        Digital Media Strategist
        CUNA Mutual Group
        Account Director
        Cut.com
        Sr. Director, Brand Partnerships
        Cut.com
        Account Executive
        Daily Kos
        Account Manager
        DailyKos.com
        Senior Account Executive
        DailyKos.com
        Coo
        Diamond Media Solution
        Ad Ops Specialist
        Did
        Digital-Ignite
        Discovery Communications
        DISH
        Senior Manager, AdTech - Sling
        DISH
        Staff Engineer
        DISH
        Integrated Sales Manager
        Dotdash Meredith
        Director of Sales Engineering
        DoubleVerify
        Product Manager
        DoubleVerify
        Sales Engineer, Integrations
        DoubleVerify
        Ad Operations Manager
        Dribbble
        Dun & Bradstreet
        Leader, Digital Field Sales
        Dun & Bradstreet
        DWA Media
        DWA Media
        Account Executive
        Effectv
        Exec. Dir. Advanced Services
        Effectv
        Training Manager
        EMX by Big Village
        Director of Business Development
        Enview Media
        Ericsson
        Ad Ops
        Eskimi DSP
        SVP, Managing Director
        Evergreen Trading
        Data Scientist
        eyeo GmbH
        Director of Advocacy
        eyeo GmbH
        Head of Marketing
        eyeo GmbH
        Senior Manager Corporate Governance & Industry Relations
        eyeo GmbH
        Programmatic Advertising Manager
        Fanatics
        Account Executive
        Fandom powered by Wikia
        Vp
        FlightAware
        Data Product Lead
        FOX Networks Group
        Local Sales Manager
        FOX Networks Group
        Foxroths Child
        Market Intelligence & Monetization Manager
        Foxxum GmbH
        Business Development Representative
        Freestar
        FreeWheel
        Product Commercialization & Strategy
        FreeWheel
        Product Commercialization and Strategy Associate
        FreeWheel
        Senior Customer Training Associate
        FreeWheel
        Senior Site Reliability Engineer, SSP Tier 2
        FreeWheel
        Sr Consultant
        FreeWheel
        Vice President, Global Client Solutions
        FreeWheel
        Sr
        Fullers360
        National Sales Manager
        Geek Riot Media
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        GeoEdge
        Account Executive
        GeoEdge
        Bdr
        GeoEdge
        Business Development
        GeoEdge
        Business Development Associate
        GeoEdge
        Business Development Associate
        GeoEdge
        Business Development Associate
        GeoEdge
        Business Development Associate
        GeoEdge
        Director of Finance
        GeoEdge
        Director of Marketing
        geoedge
        Director, Product Marketing
        GeoEdge
        Head of Digital Marketing
        GeoEdge
        Inside Sales
        GeoEdge
        Marketing Intern
        GeoEdge
        Ms.
        GeoEdge
        Solutions Engineer
        GeoEdge
        Cco/evp
        GLN, Inc.
        Programmatic Product Lead
        Global Media & Entertainment
        Digital Strategy Manager
        Good Karma Brands
        Account manager
        Google
        Program Manager, Ads
        Google
        Digital Media and Ad Operations Manager
        Government Executive Media Group
        Grand Visual
        Programmatic Manager
        Grindr
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Account Coordinator
        Guest Checkout
        Account Coordinator
        Guest Checkout
        Account Executive
        Guest Checkout
        Account Manager
        Guest Checkout
        Ad Operations Mnager
        Guest Checkout
        Associate Project Manager
        Guest Checkout
        Ceo
        Guest Checkout
        Consulting Attorney
        Guest Checkout
        Cpo
        Guest Checkout
        Cyber Analyst
        Guest Checkout
        Digital Marketing Manager
        Guest Checkout
        Director of Publisher Development
        Guest Checkout
        Director, Product
        Guest Checkout
        Head of Sales, Agencies
        Guest Checkout
        Rev Ops Lead
        Guest Checkout
        Sales Director
        Guest Checkout
        Sales Director
        Guest Checkout
        Senior Affiliate Manager
        Guest Checkout
        Software Applications Engineer
        Guest Checkout
        VP, Growth & Innovation
        Guest Checkout
        Chief of staff to the Chief Growth Officer
        Gumgum
        Mr
        GVC Services Ltd
        Digital Ad Operations Manager
        Harborside
        Account Manager
        HCL
        Account Manager
        HCL
        Hearst Magazines Digital Media
        Hearst
        Digital Client Specialist
        Hearst Magazines
        Helium Media
        Engineering Manager
        HUMAN
        Sales
        Hurricane Group
        Marketing Specialist
        Idahoan Foods
        Director
        iHeartMedia
        Manager, Documentation
        Index Exchange
        Solution Engineer
        InMobi
        Sales Manager, Automotive Group
        Internet Brands
        Svp
        INVISION Inc.
        IRI
        Account Strategist
        Isabel Eisenhaure
        Account Executive
        iVillage, Inc
        Group Media Director
        Jacobson Rost
        Jeeng
        Cmo
        Jobcloud
        Executive Assistant
        Justin Jones
        Media Strategist
        KAT Communications
        Programmatic Channel Manager
        Katherine Reid
        Kayak
        Marketing Automation Manager
        Keurig Dr Pepper
        IoT and Big Data Product Manager
        Keurig Green Mountain
        Director
        Kroger
        Director, Software Engineering
        Kroger
        Lead Experience Designer
        Kroger
        Lead Software Engineer
        Kroger
        Media Partnership Manager
        Kroger
        Search Manager
        Kroger
        Software Engineer
        Kroger
        Director of Integrated Marketing and Monetization
        Laugh Out Loud Network
        Lawrence Journal-World
        MadHive
        Programmatic Campaign manager
        Marketron
        Director of Advertising and Brand Solutions
        Match Media Group
        Matchpoint
        Partner
        McKinsey & Company
        Media Lab Limited
        Account Manager
        MediaAlpha
        Mediassociates
        Associate Media Director, Digital and eEffective
        Mediassociates
        Chief Data Scientist
        MGID
        Senior Support Engineer
        Microsoft Advertising
        EVP, Global Business
        MinuteMedia
        Social Content Creator
        Miriam Landa
        Executive Director
        Mizuho Financial Group
        Sales Director
        Motive Interactive Inc
        Operations Director
        Mozilla
        Director of Operations
        n/a
        Nagarro, Inc.
        Manager, Revenue Operations
        NASCAR Digital Media
        Director Consumer Engagement
        NBC Sports Group
        Nbc Universal
        NBCUniversal
        Sr Director, Sales & Account Management
        Netsertive
        Mr
        News Corp Australia
        Assoc. Client Partner
        Nielsen
        NMPi
        Digital Media Buyer
        NorBella
        Media Assistant
        Northwest Strategies
        Not Currently Employed
        Not Currently Employed
        .
        Not Currently Employed
        Account Executive, East Coast
        Not Currently Employed
        Account Manager
        Not Currently Employed
        Consultant
        Not Currently Employed
        Digital Marketing Strategist
        Not Currently Employed
        Founder
        Not Currently Employed
        Gracie Wade
        Not Currently Employed
        Graduate Student
        Not Currently Employed
        Graduate Student
        Not Currently Employed
        Manager Large Client Solutions, Automotive
        Not Currently Employed
        Ms
        Not Currently Employed
        Ms.
        Not Currently Employed
        Ms.
        Not Currently Employed
        Ms.
        Not Currently Employed
        Na
        Not Currently Employed
        Service Delivery lead - Ad Ops & Digital Mkt
        Not Currently Employed
        Student
        Not Currently Employed
        Student
        Not Currently Employed
        Student
        Not Currently Employed
        Vice President Of Strategic Media Planning
        Not Currently Employed
        Miss
        Ogury
        Solutions Engineer
        OneTrust
        Programmatic Manager
        Operam
        Oracle
        Senior Director, Data Science
        Oracle Advertising & Customer Experience
        Associate Data Scientist
        Oracle
        Consultant
        Oracle Marketing Cloud
        Principal Data Scientist
        Oracle
        Senior Data Scientist
        Oracle
        Senior Counsel
        Ottawa Senators Hockey Club
        Outdoor Media Group
        Account Strategist
        Palomino Media Group
        VP, On Air Promotional Scheduling, MTV/VH1/Logo
        Paramount
        Senior Marketing Coordinator
        PCH/Media
        Digital Media Planner
        Penna Powers
        Programmatic Operations Analyst
        Penske Media Corporation
        Permutive
        Permutive
        Permutive
        Permutive
        Permutive
        Permutive
        Permutive
        Permutive
        Permutive
        Permutive
        Permutive
        Account Development Representative
        Permutive
        Business Development Representative
        permutive
        Client Partner
        permutive
        Customer Success Associate
        Permutive
        Customer Success Manager
        Permutive
        Customer Success Manager
        Permutive
        Product Marketing Manager
        Permutive
        Rev Ops Analyst
        Permutive
        Revenue Operations
        Permutive
        Sales Director
        permutive
        Sales Director
        Permutive
        Sales Director
        Permutive
        Sales Director DACH
        Permutive
        Sales Director, Media
        Permutive
        Sales Enablement Manager
        Permutive
        Sales Enablement Manager
        Permutive
        Sales Engineer
        Permutive
        Sales Engineer
        Permutive
        Sales Engineer
        Permutive
        Senior Customer Success Manager
        Permutive
        Director of Sales
        PodcastOne
        PowerInbox
        PowerInbox
        Powerinbox
        Senior Software Engineer
        PowerInbox
        Jr Digital Video Inventory Manager
        Premion
        Ptarmigan Media
        Director of Client Services
        Publir
        Sr. Account Executive
        PubMatic
        Business Analyst
        PulsePoint
        Financial Analyst FP&A
        PulsePoint
        Senior Account Executive
        PulsePoint
        Senior Accountant
        PulsePoint
        Staff Accountant
        PulsePoint
        Senior Product Marketing Manager
        Quantcast
        Senior Product Marketing Manager
        Quantcast
        Director, Retailer Digital Solutions
        Quotient
        Miss
        [email protected]
        Brand Success Manager
        Reddit
        Rescue Agency Public Benefit LLC
        Media Supervisor
        Rescue Agency Public Benefit LLC
        Media Supervisor
        Rescue Behavior Change Agency
        Media Supervisor
        Rescue Behavior Change
        Senior Creative Account Manager
        Rodale
        Sr. Account Executive
        Roku
        Product Owner
        RyanSantoro
        Tech Lead
        RyanSantoro
        Samsung Ads
        Campaign Activation Specialist
        Samsung Ads
        Samsung Electronics America
        Samsung Electronics America
        Samsung Electronics America
        Samsung Electronics America
        Samsung Electronics America
        Data & Monetization, Business Development, Samsung
        Samsung Electronics America
        Sr. Biz Ops Manager
        Samsung Electronics America
        Sr. Manager, Business Development
        Samsung Electronics America
        Seagulls
        Head Of Culturally Inclusive And Relevant Marketing
        Senior Director of Marketing
        Senior Manager, Paid Search & Programmatic Display
        Sephora
        Programmatic & Social Advertising Manager
        Sigma Aldrich
        Pandora
        SiriusXM Media
        Vp Gcc
        Snapchat
        Buyer/Planner
        SolarWinds
        VP Product
        Sortable
        Executive-in-Residence
        Southern Methodist University
        Student
        Southern Methodist University
        Student
        Southern Methodist University
        Digital Services Manager
        Spectrum Reach
        Dvp
        Spectrum Reach
        VP, Advanced Advertising
        Spectrum Reach
        Business Development Manager
        Spotify
        Director of Platforms + Operations
        Starcom Worldwide
        Executive Director of Marketing & Sponsorships
        statnews
        Marketing Specialist
        Stocksy United
        Cto
        supstat inc
        Director, Sales and Business Development
        Surfside
        Director of Sales
        Swoop
        Director, Client Services
        Swoop
        Sales Director
        Swoop
        Sales Director
        Swoop
        SVP, Sales
        Swoop
        VP Biz Dev
        Swoop
        Synacor
        Director, Ad Operations
        Synacor
        Brand & Agency Partnerships
        Taboola
        Media Sales Manager
        Taboola
        Managing Director
        Talon OOH
        Talon outdoor
        TalonAPAC
        Audience
        Target Corp.
        Strategy Director
        Target Data
        Customer Experience Manager
        Teads
        VP Mobile and Connected TV Sales
        Telaria (merged into Magnite)
        Associate Director of Programmatic Ops
        The Atlantic
        Corporate Development Manager
        The Trade Desk
        Campaign Executive
        Thomson Reuters
        Brand Development Manager
        TikTok
        TripleLift
        TripleLift
        TripleLift
        Account Coordinator
        TripleLift
        Associate Account Manager
        TripleLift
        Associate Account Manager
        TripleLift
        Associate Account Manager
        TripleLift
        Associate Account Manager
        TripleLift
        Coordinator, Publisher Operations
        TripleLift
        Coordinator, Publisher Operations
        TripleLift
        Middle-market Seller
        TripleLift
        Publisher Development Coordinator
        Triplelift
        Publisher Operations Coordinator
        TripleLift
        Sales Manager
        TripleLift
        Sales Representative
        TripleLift
        Sales representative
        TripleLift
        Senior Manager, Publisher Operations
        TripleLift
        Senior Manager, Publisher Operations
        TripleLift
        Tropical Lab SA de CV
        Director, Customer Success
        True Influence
        Trusted Media Brands
        EVP, Managing Partner Integrated Investment
        Universal McCann
        Advertising Operations
        Unverified
        Advertising Operations Lead
        Unverified
        Manager, Customer Success
        Unverified
        Manager, Publisher & SSP Ops
        Unverified
        Partnership Development Consultant
        Unverified
        PR Manager
        Unverified
        Product Manager
        Unverified
        Professor
        Unverified
        Programmatic Specialist
        Unverified
        Senior Director
        Unverified
        Technical Account Manager
        Unverified
        UW School of Medicine
        Valassis Account Executive
        Valassis
        General Counsel
        Verizon Media
        299.00
        Verve Group
        Lead Product Manager
        Verve Group Europe GmbH
        Senior Sales Director
        Verve Group
        Sr Dir Sales
        Verve Group
        Senior Manager, Programmatic Partnerships
        VEVO
        Media Manager
        Volkswagen
        Director, Product Management
        Walmart
        Turner Broadcasting System
        WarnerMedia
        Sales Director
        Washington City Paper
        Director
        Washington Post Digital
        Sales Engineer
        WideOrbit
        VP of Radio Sales
        WideOrbit
        Sr. Ad Operations
        Wolters Kluwer
        Xandr
        Brand Sales Director
        Yelp
        Senior Enterprise Account Director
        Yelp
        Senior Manager Of Local Business Outrea
        Yelp
        Sr. Enterprise Account Director
        Yelp

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