Training - Online

Digital Media Sales Certification Prep

$299 - IAB Members
$399 - Non-Members
Add to Cart

      Overview

      Media sales changes quickly. Clients expect you to understand their needs and employers require that you stay on your top game to succeed. This course is designed to help media sellers, including those preparing for the IAB Digital Media Sales Certification exam, learn industry best practices and demonstrate their understanding of the media ecosystem to current and prospective employers. With one year access to this 5-module online course, you’ll emerge with an elevated knowledge of digital media sales and the digital advertising landscape.

      What You’ll Learn

      • How the digital advertising ecosystem works
      • Programmatic fundamentals
      • Digital ad formats, creative and platforms
      • Ad serving terms and technology
      • Tools used for booking, trafficking and implementing campaigns
      • Digital media standards, regulation and compliance
      • Best practices in selling digital media
      • How to manage and analyze digital ad campaigns
      • Ways to upsell and present new business opportunities

      Note: Exam registration fees are separate from the online course registration.  Please note that online courses cannot be refunded or transferred.
      Who Should Register
      • Media sellers seeking more in-depth industry knowledge to inform conversations with clients
      • Account representatives looking to enhance their industry knowledge and media selling skills
      • Anyone preparing for the IAB Digital Media Sales Certification exam
      • Job seekers looking to build credibility with prospective industry employers
      Discussion Topics
      • Digital media standards, formats, and regulations
      • Best practices in selling digital media
      • How to manage, analyze, and report on digital ad campaigns
      • Ways to upsell and present new business opportunities to clients
      Looking to train your team? Discounts available for groups of 10 or more.
      Get in Touch

      Past Learners

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        Operations Manager
        41:10 Media
        Abandoned
        VP, Sales
        AcuityAds
        Principal Consultant, Analytics
        Acxiom
        Sales Account Executive
        Adludio
        Account Director
        AdsWizz
        Account Manager | Team Lead
        Amazon Ads
        Senior Product Manager
        Amazon Ads
        Sr. Manager
        Amazon Ads
        Sales Engineer
        Andrew Nelson
        Contractor
        ASSOCIATED PRESS
        Account Executive
        Audacy
        Avenues to Action
        beIN Sports
        BET Networks
        Customer Development Associate
        Blockboard
        Sales Manager
        Bonneville International
        Boston magazine
        Partner
        Bowman Media
        Brides Magazine
        Executive Director, Beauty & Lifestyle
        C Publishing, LLC
        Publisher
        Capital Journal
        Senior Digital Insights Customer Marketing Insightsecommerce
        Carrefour
        CBS
        CBS
        CBS 8 Television - KFMB
        CBS Corp
        CBS Corporation
        CBS Corporation
        CBS Corporation
        CBS Corporation
        CBS Corporation
        CBS Corporation
        CBS Corporation
        CBS Corporation
        CBS Corporation
        CBS Corporation
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        CBS Corporation
        CBS Corporation
        Account Executive
        CBS Corporation
        Account Executive
        CBS Corporation
        Account Executive
        CBS Corporation
        Account Executive
        CBS Corporation
        Account Executive
        CBS Corporation
        Account Executive, Business Development
        CBS Corporation
        Account Manager
        CBS Corporation
        Administrative Assistant
        CBS Corporation
        Administrative Assistant
        CBS Corporation
        Business Development
        CBS Corporation
        Colorist, Freelance
        CBS Corporation
        Digital Sales Assistant
        CBS Corporation
        Digital Sales Manager
        CBS Corporation
        Digital Sales Specialist
        CBS Corporation
        Digital Sales Specialist
        CBS Corporation
        Director of Marketing, Interactive Content
        CBS Corporation
        Director of Sales, Marketing
        CBS Corporation
        Director, Ad Operations
        CBS Corporation
        Director, Programmatic Revenue
        CBS Corporation
        Junior Account Executive
        CBS Corporation
        Manager, Agency, Corporate Development
        CBS Corporation
        Media Marketing Specialist
        CBS Corporation
        N/a
        CBS Corporation
        Post Production Coordinator
        CBS Corporation
        Regional Digital Sales Manager
        CBS Corporation
        Research Director
        CBS Corporation
        Senior Account Executive
        CBS Corporation
        Strategic Partnerships, Business Development Executive
        CBS Corporation
        CBS Interactive
        CBS Interactive
        CBS Interactive
        CBS Interactive
        CBS Interactive
        CBS Interactive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive
        CBS Interactive
        Account Executive (part-time)
        CBS Interactive
        Account Executive New Business
        CBS Interactive
        Account Executive New Business
        CBS Interactive
        Account Executive New Business
        CBS Interactive
        Account Executive New Business
        CBS Interactive
        Account Service Manager
        CBS Interactive
        Ae
        CBS Interactive
        Business Development Manager
        CBS Interactive
        Business Development Manager
        CBS Interactive
        Digital & Sales Marketing Manager
        CBS Interactive
        Digital Coordinator
        CBS Interactive
        Digital Sales Manager
        CBS Interactive
        Digital Sales Manager
        CBS Interactive
        Digital Sales Manager
        CBS Interactive
        Digital Sales Specialist
        CBS Interactive
        Digital Sales Specialist
        CBS Interactive
        Digital Sales Specialist
        CBS Interactive
        Director National Digital Sales
        CBS Interactive
        Director Sales
        CBS Interactive
        Director Sales
        CBS Interactive
        Director Sales
        CBS Interactive
        Director Sales
        CBS Interactive
        Director Sales
        CBS Interactive
        Director, Content Development and Marketing
        CBS Interactive
        Director, Sales
        CBS Interactive
        Local Sales Manager
        CBS Interactive
        Local Sales Manager
        CBS Interactive
        Local Sales Manager
        CBS Interactive
        Local Sales Manager
        CBS Interactive
        Local Sales Manager
        CBS Interactive
        Local, National Sales Manager
        CBS Interactive
        Manager, New Business
        CBS Interactive
        National Sales Manager
        CBS Interactive
        National Sales Manager
        CBS Interactive
        National Sales Manager
        CBS Interactive
        President
        CBS Interactive
        Regional Digital Sales Manager
        CBS Interactive
        Regional Digital Sales Manager
        CBS Interactive
        Research Director
        CBS Interactive
        Sales Manager
        CBS Interactive
        Sales Manager
        CBS Interactive
        Sales Manager
        CBS Interactive
        Sales Manager
        CBS Interactive
        Sales Manager
        CBS Interactive
        Sales Manager
        CBS Interactive
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        CBS Interactive
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        CBS Interactive
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        CBS Interactive
        Sales Manager
        CBS Interactive
        Sales Manager
        CBS Interactive
        Sales Manager
        CBS Interactive
        Senior Account Executive
        CBS Interactive
        Senior Account Executive
        CBS Interactive
        Senior Account Executive
        CBS Interactive
        Senior Vice President, Multimedia Sales
        CBS Interactive
        VP Sales
        CBS Interactive
        VP Sales
        CBS Interactive
        VP Sales
        CBS Interactive
        VP Sales
        CBS Interactive
        VP Sales
        CBS Interactive
        VP, General Manager
        CBS Interactive
        VP/Sales Manager
        CBS Interactive
        CBS Local
        CBS Local
        CBS Local
        CBS Local
        CBS Local
        CBS Local
        CBS Local
        Account Executive
        CBS Local
        Executive Vice President & General Manager
        CBS Local
        SVP, Research
        CBS Local
        Vice President, Ad Operations
        CBS Local
        VP, Director of Sales
        CBS Local
        Sales Executive
        CBS News
        Advertising Operations Manager
        Center for Association Leadership
        Cornerstone Media Group
        Sr. Manager
        Cox Automotive
        Cox Media
        Cox Media
        Cox Media
        Digital Media Specialist
        Cox Media
        Gsm
        Cox Media
        Senior Manager, Agency Partnerships
        Cox Media
        Account Executive
        Cox Reps
        Culture US
        Senior Account Executive
        DailyKos.com
        Director, Strategic Accounts
        Demandbase
        Head of Sales
        Demandbase
        Manager - Ad Sales
        Disney Advertising Sales
        Director, Business Development
        Dotdash Meredith
        Svp
        Dotdash Meredith
        Dow Jones & Company (Wall Street Journal)
        Business Manager, Display Advertising
        eBay
        Local Sales Manager
        Effectv
        Digital Advertising Manager
        eHealthcare Solutions
        Ceo
        Elizabeth Johnson
        Account Executive
        EMX by Big Village
        Consultant
        EnsembleIQ
        Account Executive
        Enthusiast Gaming
        EVP National TV and Radio
        Entravision
        Privacy Product Manager
        Epsilon
        President
        Essentials Professional Services LLC
        Cro
        estrellaTV
        Platforms Partnership Manager
        Experian Marketing Services
        Senior Account Executive, Specialized Partnerships
        Experian Marketing Services
        Business Development Manager
        Fenix Media LLC
        Digital Marketing Manager, APAC
        FoodZaps Technology
        Senior Manager, eCommerce
        Forbes Media
        Account Executive
        FOX
        VP Ad Sales
        FOX Networks Group
        Market Intelligence and Monetization Manager
        Foxxum GmbH
        FreeWheel
        Digital Marketing Executive
        FreightWaves
        Sr Sales Planner
        Fuse
        Account Director
        Future Today
        Account Director, Brand Partnerships
        Future Today
        Head of Creative Strategy for North America
        Gameloft Inc.
        Account Manger
        Gamut
        Strategic Account Manager
        Gamut
        Strategic Account Manager
        Gamut
        Strategic Account Manager
        Gamut
        Strategic Account Manager
        Gamut
        Strategic Account Manager
        Gamut
        Strategic Account Manager
        Gamut
        Strategic Account Manager - Southeast
        Gamut
        Indice & Content Marketing Sales Manager
        GFR Media
        Asst. SEM Planner
        Good Apple
        Goodway Group
        National Account Director
        Goodway Group
        Account Manager
        Google LLC
        Principal Search Ads 360 Lead - Big Box Retailers NY
        Google LLC
        Guest Checkout
        Guest Checkout
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        Guest Checkout
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        Account Executive
        Guest Checkout
        Account Executive
        Guest Checkout
        Account Executive
        Guest Checkout
        Account Executive
        Guest Checkout
        Account Executive
        Guest Checkout
        Account Executive
        Guest Checkout
        Account Trainer and New Partner Development
        Guest Checkout
        Business Development Director
        Guest Checkout
        Business Development Representative
        Guest Checkout
        Ceo
        Guest Checkout
        Co-Owner
        Guest Checkout
        Cofounder
        Guest Checkout
        Director
        Guest Checkout
        Director of Business Development
        Guest Checkout
        Director of Business Development
        Guest Checkout
        Director of Sales
        Guest Checkout
        Director of Sales
        Guest Checkout
        Director SE
        Guest Checkout
        Eastern Account Director
        Guest Checkout
        Founder
        Guest Checkout
        General Sales Manager
        Guest Checkout
        Head of Sales
        Guest Checkout
        In Houses Consultant
        Guest Checkout
        Industry Manager
        Guest Checkout
        Industry Manager
        Guest Checkout
        Manager Digital Marketing
        Guest Checkout
        Manager, Brand Partnership
        Guest Checkout
        Media
        Guest Checkout
        Mid Market Account Executive
        Guest Checkout
        N/a
        Guest Checkout
        National Sales Manager
        Guest Checkout
        President
        Guest Checkout
        Publisher
        Guest Checkout
        Publisher
        Guest Checkout
        Regional Partnership Strategy Specialist
        Guest Checkout
        Sales
        Guest Checkout
        Sales Director
        Guest Checkout
        Sales Director
        Guest Checkout
        Sales Manager
        Guest Checkout
        Sales Planner
        Guest Checkout
        Senior Account Executive
        Guest Checkout
        Senior Industry Manager
        Guest Checkout
        Senior SDR
        Guest Checkout
        Solution Engineer
        Guest Checkout
        Solution Engineer
        Guest Checkout
        Sr. Partner Manager
        Guest Checkout
        Strategic Account Manager
        Guest Checkout
        Strategic Partnerships Manager, Global Events
        Guest Checkout
        SVP of Partnerships
        Guest Checkout
        VP of Marketing
        Guest Checkout
        VP, Pricing and Planning
        Guest Checkout
        Business Development Executive
        Gulf California Broadcasting, News-Press & Gazette
        Media Account Development
        Health Union
        Senior Manager, Media Account Development
        Health Union
        VP, Influencer Marketing
        Health Union
        Digital Account Manager
        Hearst
        Media Consultant
        Hearst
        Account Executive
        HEB Food & Drug Stores
        Senior Partnerships Manager
        Honey
        Hot 97
        Houston Chronicle
        Brand Strategy, North America
        Houzz
        Dir Ops
        i
        iHeartMedia
        iHeartMedia
        Account Executive
        iHeartMedia
        IMVU
        Sales Coordinator
        Inc.com
        Director of Sales
        Indeed.com
        Sales
        Individual - Gmail
        Sales
        Info Arab Media
        Infutor
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Account Executive
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Customer Support Manager
        Infutor Data Solutions
        Director, Partnership Development
        Infutor Data Solutions
        Marketing Operations
        Infutor Data Solutions
        Solutions Engineer
        Infutor Data Solutions
        Solutions Engineer
        Infutor Data Solutions
        Solutions Engineer
        Infutor Data Solutions
        Solutions Engineer
        Infutor Data Solutions
        Solutions Engineer Manager
        Infutor Data Solutions
        VP of Marketing
        Infutor Data Solutions
        VP of Sales
        Infutor Data Solutions
        VP of Sales
        Infutor Data Solutions
        VP of Sales
        Infutor Data Solutions
        VP of Sales
        Infutor Data Solutions
        VP of Sales
        Infutor Data Solutions
        VP, Partnership Development
        Infutor Data Solutions
        Associate Sales Director
        Institutional Investor
        Head of Asia, Forums, Memberships Institutional Investor
        Institutional Investor
        Sales Manager
        Institutional Investor
        Programming Director
        Ismael Rami
        Sales Manager
        James Incorvaia
        Student
        jkeane400
        SVP Regional Manager
        Katz Digital
        Account Executive
        Katz Media Group
        Account Executive
        Katz Media Group
        Sales Manager
        Katz Media Group
        Account Executive
        KDKA-TV
        Ids
        KDVR - FOX 31 Denver : A Nexstar Broadcasting Company
        Integrated Media Consultant
        KTVZ
        La Vita E Bella
        President
        LaBue Advertising, LLC
        Global Director, Media GTM Operations
        LinkedIn
        LiveIntent
        LiveIntent
        LiveIntent
        LiveIntent
        Customer Success Manager
        LiveIntent
        Customer Success Manager
        LiveIntent
        Addressability Platforms BD
        LiveRamp
        Ludwig Communications
        Magnetic
        Magnite
        Mancuso Media, LLC
        Digital Media Marketing Specialist
        Mclaughlin Media Mix
        Meredith Digital
        Brand Solutions
        MiQ
        Mitre Media Financial Publishing
        Account Executive
        MNI Targeted Media
        Account Manager
        MNI Targeted Media
        Executive Director, Client Partnerships
        MNI Targeted Media
        Morningstar
        Multiview
        Multiview
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        Marketing
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        Marketing Consultant
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        Mr.
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        Sales
        Multiview
        Sales
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        Sales
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        Sales
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        Sales
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        Sales
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        Senior Marketing
        Multiview
        Senior Marketing Consulant
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        Senior Marketing Consultant
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        Senior Marketing Consultant
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        Senior Marketing Consultant
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        Senior Marketing Consultant
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        Senior Marketing Consultant
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        Senior Marketing Consultant
        Multiview
        Senior Marketing Consultant
        Multiview
        Senior Marketing Consultant, Sales
        Multiview
        Senior Marketing Sales
        Multiview
        Smc
        Multiview
        Smc
        Multiview
        Smc
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        Smc
        Multiview
        Sr. Marketing Consultant
        Multiview
        Sr. Marketing Consultant
        Multiview
        Sr. Marketing Consultant
        Multiview
        Sr. Marketing Consultant
        Multiview
        Corporate Account Manager
        NA
        NAPCO Media
        Manager
        National Library Board
        VP, Corporate Underwriting
        National Public Media
        Local, Digital Sales Manager
        NBCUniversal
        National Sales Manager
        NBCUniversal
        President Platform Monetization
        NBCUniversal
        399.00
        NESN
        Account Manager, Sports Betting Specialist
        NESN
        Brand Activation Specialist
        NESN
        Regional Partnership Account Executive
        NESN
        Ceo
        newlocaldirect.com
        Nexstar Media
        Nexstar Media
        Nexstar Media
        Nexstar, Inc.
        Account Executive
        Nexstar, Inc.
        Account Executive
        Nexstar, Inc.
        Account Executive
        Nexstar, Inc.
        Account Executive
        Nexstar, Inc.
        Digital Sales Manager
        Nexstar, Inc.
        Sales Coordinator
        Nexstar, Inc.
        Digital Media Operations Mgr.
        Nguoi Viet News, Inc.
        Not Currently Employed
        Not Currently Employed
        Not Currently Employed
        Not Currently Employed
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        Account Executive
        Not Currently Employed
        Consultant
        Not Currently Employed
        Media Sales Representative
        Not Currently Employed
        Mr.
        Not Currently Employed
        Mr.
        Not Currently Employed
        Ms.
        Not Currently Employed
        N/a
        Not Currently Employed
        President- Established Brands
        Not Currently Employed
        Publisher
        Not Currently Employed
        Sales
        Not Currently Employed
        Senior Director, Sales
        Not Currently Employed
        Vice President
        Not Currently Employed
        Vice President Of Strategic Media Planning
        Not Currently Employed
        Head of Digital Ad Sales
        Offerup
        Sr Ads account Executive
        OfferUp Inc
        Sr Ads Account Executive
        OfferUp Inc
        Media Sales
        Offerup
        Sr account Exective
        Offerup
        Owner
        Orange County Advertising Agency Inc
        Orange County Business Journal
        Programmatic Partnership Manager
        Outbrain
        Paramount
        Paramount
        Paramount
        Paramount
        Paramount
        Paramount
        Paramount
        Paramount
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Executive
        Paramount
        Account Services Rep
        Paramount
        Account Services Rep
        Paramount
        Ad Sales Coordinator
        Paramount
        Ad Sales Coordinator
        Paramount
        Coordinator
        Paramount
        Coordinator
        Paramount
        Director, Direct Response
        Paramount
        Director, Media Analysis
        Paramount
        EVP, Ad Sales
        Paramount
        Manager, Digital Advertising Sales Operations
        Paramount
        Manager, Sales Planning
        Paramount
        Manager, Sales Planning
        Paramount
        Pricing & Planning
        Paramount
        Research Coodinator
        Paramount
        Research Manager
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        Sales Planner
        Paramount
        SVP, Ad Sales
        Paramount
        Vice President, Direct Response and Advanced Advertising Sales
        Paramount
        VP, Sales Planning
        Paramount
        Professor
        Penn State University
        Integrated Media Consultant
        Phoebe Rogers
        VP of Operations
        pin business network
        Public Media Co.
        SVP Questex Hospitality, Travel
        Questex Media
        Quotient
        Quotient
        Quotient
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        National Sales
        Radiant Digital
        Radio One
        Account Manager
        Red Ventures
        Brand Success Manager
        Reddit
        Sales Development Representative
        ReTargeter
        Rocket Fuel
        Rocket Fuel
        ROKT
        Engagement Manager
        Salesforce
        Pse
        Salesforce
        Solutions Engineer
        Salesforce
        Scopely
        Account Executive
        Search Engine Journal
        Managing Partner
        SilverBack Advertising
        Business Development Representatitve
        Simpler Media Group, Inc.
        Sales Director
        Simpli.fi
        Account Manager
        SiriusXM Media
        Ceo
        Socialplato
        Sales Director
        Sony Music Entertainment
        Spanish Broadcasting System
        Spectrum Reach
        399.00
        Spectrum Reach
        Mgr, Advanced Advertising
        Spectrum Reach
        Brand Partnerships Director
        SpokenLayer
        Advertising Manager
        Sports 360
        Account Coordinator
        Spotter
        Ad Sales
        Star
        Ad Sales Head
        Star
        Assistant Vice President
        Star
        Asstt. Vice President
        Star
        Avp
        Star
        AVP Sales - Star TV
        Star
        AVP, Data Sciences
        Star
        Cluster Head - Corporate Accounts (Regionals) & New Business Development
        Star
        Evp
        Star
        Manager Sales
        Star
        Miss
        Star
        Mr
        Star
        Mr
        Star
        Mr
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        The E.W. Scripps Company
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