IAB’s Class Action Litigation Working Group has released two highly anticipated white papers, covering the spate of lawsuits brought against participants in the digital advertising industry under the Video Privacy Protection Act and state wiretapping laws. These white papers provide valuable key elements of claims, strategies for successful defenses, and guidance on technical implementations.
The plaintiffs’ bar has commenced a new wave of lawsuits in recent years asserting claims under the Video Privacy Protection Act (VPPA) in connection with the alleged use of third-party pixels on websites that offer video content.
IAB’s Video Privacy Protection Act (VPPA) Litigation Preparation & Defense Toolkit is a toolkit that provides an overview of the VPPA, an outline of the key elements of a VPPA claim, a description of the successful and unsuccessful defenses, and proactive next steps to take to avoid a complaint. These steps can also be used to aid in negotiating a nominal settlement.
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