Connected Commerce: Reimagining CTV and In-Store Retail Media

Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.

Christine has 15+ years of experience with digital marketing, content creation, and media strategy. As Vice President of Product Strategy & Media Operations at Kroger Precision Marketing, Christine oversees a team of world-class digital marketing product and operations team members who lead the industry in retail media expertise. Connecting business strategy with performance marketing strategy has never been so critical. KPM enables machine learning models and pre-optimized audience reach through a product portfolio executed by a product and operations team with analytical and technical agility. The team is regularly recognized throughout the industry for not only meeting a client’s digital advertising benchmarks, but also regularly exceeding their intended business objectives.

Prior to joining the company, Christine most recently she held multiple positions at independent digital marketing agency, Goodway Group, including Vice President of Media Solutions. Her career has spanned a variety of areas across all sides of media, from time at McClatchy to AOL’s Patch and social media marketing boutique agency, SoMedia Solutions. She currently serves on the AdMonsters Advisory Board, the RNM Ascendant Council and is a regular at industry events. Christine lives in Atlanta, Ga. with her husband and three children.

Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing visionary leadership in highly competitive markets. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles across the endCurrently, as the Senior Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, Cely spearheads initiatives to cultivate robust relationships with retail media suppliers. Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks.

Lindsay Pullins, director, and Head of Ad Revenue Partnerships at Roku, oversees Roku’s programmatic, retail media, and data partnerships. As America’s #1 TV streaming platform by hours streamed, Roku offers super-sized reach, unmissable experiences, powerful performance, and future-proof measurement.

Lindsay and her team focus on building and growing partnerships that drive demand and unlock access of Roku Media, while also driving performance for brands. She and her team build market solutions pairing the Roku Experience with partners, inclusive of interactive & shoppable ads, programmatic, and joint first-party data solutions to reach consumers in unique and inspiring ways.

Katy Jordan is the lead media director on Walmart and Sam’s Club at The Mars Agency where she assists brands in the ever changing world of Retail Media. Katy has a passion for media strategy and connected commerce and has spent over 8 years delivering media strategies for brands.

Andy Murray is a highly accomplished executive in the retail and consumer packaged goods industries, with over 30 years of experience working in some of the largest corporations including P&G, Walmart, and Asda. Andy has served in key leadership roles such as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a global shopper marketing agency. At Walmart, Andy was responsible for designing new prototypes for Walmart Supercenters and introducing a new emotional advertising approach. He also played a key role in the pioneering Procter & Gamble Global Customer Team for Walmart. Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., which provides consultancy services to executives in the retail and CPG space. He also serves as a Board Member of Endeavor, a VC firm, and is a Strategic Advisor for Composite Ventures, promoting innovation in the Retail Tech space. With his expertise in global trends, marketing, and customer-centric transformation, Andy is a valuable strategic advisor and mentor to executives and leadership teams.

Marlow Nickell is the co-founder and CEO of Grocery TV, a premiere in-store retail media network. Under his leadership, the company has grown to over 4,400 stores reaching nearly 70 million shoppers in brick-and-mortar grocery stores.

His vision for Grocery TV has been shaped by a decade of experience in developing technology and revenue strategies for technology companies. Prior to Grocery TV, Marlow co-founded Cube, an app development firm providing design and engineering services. His career began at McKinsey & Company as a Business Analyst, laying the groundwork for his experience in technology and strategic business development. He holds degrees in Physics and Plan II Honors from The University of Texas at Austin.