Join our panel as we explore how the advertising industry and social networks are paving the way for a safe and secure election cycle. Panelists will share strategies for:

• Upholding transparency best practices
• Communicating brand values, while complying with policies and leveraging brand safety and suitability tools
• Maintaining consumer trust and evolving community guidelines and content moderation practices

Don’t miss this critical discussion on the role of social media in supporting a healthy democratic process, and learn from industry leaders how platforms and brands can unite around civic integrity.

The post Election Readiness in the AI and Social Era appeared first on IAB.

Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.

The post Assessment Tools for the New Privacy, Data, and Identity Landscape appeared first on IAB.

Hold your calendars for January 26-28 to join IAB at the JW Marriott in Palm Desert and stay tuned for more details to come soon!

The post Annual Leadership Meeting 2025 appeared first on IAB.

Highlights include:

• Expert Panels: Learn from industry leaders about the importance of collaboration across different sectors to enhance measurement practices.
• Stakeholder Perspectives: Understand the varied viewpoints that contribute to the formulation of comprehensive and effective measurement standards.
• Interactive Q&A: Take advantage of the opportunity to engage with experts and delve into the complexities of media measurement.

This webinar is essential for marketing professionals, data analysts, and anyone involved in digital advertising. Register now to be part of this important conversation, helping to shape the future of media measurement.

The post State of Data Webinar: The Road to Defining Media Measurement Standards appeared first on IAB.

The post Ad Ops Workshop for Advanced TV appeared first on IAB.

The comprehensive training empowers attendees to: 

• Understand the fundamentals of buying, selling, measuring, and optimizing media
• Develop a foundational knowledge of digital media formats and how they work
• Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions  
• Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
• Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

The post Digital Fundamentals appeared first on IAB.

The comprehensive training empowers attendees to:​ 

• Explain the digital video ecosystem and its essential technologies​
• Target video advertising campaigns to reach specific audiences with privacy-safe strategies​
• Evaluate different approaches to programmatic buying and selling digital video media​
• Apply best practices for optimizing digital video campaigns mid-flight​

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

The post Digital Video 360 appeared first on IAB.

With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.

The post Privacy Law Essentials for Digital Advertising Professionals 9.28 appeared first on IAB.

Thank you to the members and industry partners we met with during the 2024 Cannes Lions International Festival of Creativity from June 17 to June 21, 2024 in lovely Côte d’Azur (French Riviera) in France.

Meet IAB and IAB Tech Lab Executives

David Cohen

Chief Executive Officer
IAB

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Sheryl Goldstein

EVP, Chief Industry Growth Officer
IAB

Carryl Pierre-Drews

EVP, Chief Marketing Officer
IAB

Jeffrey Bustos

VP, Measurement, Addressability & Data Center
IAB

While In Cannes

We were excited to meet with our members and participate in partner panel discussions on the issues most impacting the industry.

Who We Are

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Our members comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.

The post IAB and IAB Tech Lab at Cannes 2024 appeared first on IAB.

Learn more about new CTV events signals, including:

• Identifying CTV Traffic: Know the environment in which a native app is running.
• Last Activity: Signal that an event occurred indicating someone is “still watching”.
• Display Connection Status: Understand when the TV display is off, but applications may still be running.
• Video Pod Measurement: Enable measurement of video ad pods with gapless playback for “javascript” session types.

The post Expanded Coverage for OMSDK for CTV appeared first on IAB.