Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.
This comprehensive course empowers you to:
- Understand Gaming Audiences: Equip yourself to create campaigns that connect authentically by uncovering motivations of this passionate and diverse audience who crave connection.
- Leverage Best Practices: Learn how to create measurable advertising that maximizes brand impact while respecting the player experience.
- Drive Results: Develop winning campaigns that go beyond banners and pop-ups, utilizing the unique storytelling power of games.
IAB Gaming 360 includes a detailed learner Guidebook that summarizes key learnings from the 4-hour eLearning course, and special “Apply Your Knowledge” activities for each module.
This curriculum was developed through our Professional Development and Education Center, in partnership with the IAB Experience Center, and a working group of Member experts from Activision Blizzard Media, Anzu, BakerHostetler, Bidstack, Dentsu, Enthusiast Gaming, Frameplay, Google, Horizon Media, Livad, NBCUniversal, Odeeo, Spark Foundry, SuperAwesome, theTradeDesk, Twitch, WildBrain and Yahoo.
