Interactive Advertising Bureau

Training - Online

IAB Industry Knowledge Training

$299 - IAB Members

$399 - Non-Members

Overview

COURSE OVERVIEW

Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.

The Introduction to Retail Media curriculum was architected by a core working group of experts from industry organizations including IAB, The Trade Desk, Yahoo, Walgreens Advertising Group, The Mars Agency, The Coca-Cola Company, Pacvue, Criteo, Horizon Media, PubMatic, Vibenomics, and PromoteIQ.

Access to the online course materials will be granted for one year.

If you are interested in live, instructor led delivery of Introduction to Retail Media for your team, please Contact Us.

Who Should Register

Intermediate-level media buyers and planners
Retail Media sellers looking to have more informed conversations with buyers
Brands marketers looking to capitalize on the power of retail media and retail media networks

Discussion Topics

Retail media and its role in a larger marketing strategy, and the benefits and challenges of retail media
Onsite, offsite, and in-store advertising tactics, and their impact on omnichannel sales and attribution
Effective retail media planning, buying, and negotiation strategies
Audience strategy and the creative process for retail media campaigns
Optimization, measurement, and the impact of closed-loop attribution on reporting in retail media

Introduction to Retail Media

Overview

Retail media and its role in a larger marketing strategy, and the benefits and challenges of retail media

Onsite, offsite, and in-store advertising tactics, and their impact on omnichannel sales and attribution

Effective retail media planning, buying, and negotiation strategies

Audience strategy and the creative process for retail media campaigns

Optimization, measurement, and the impact of closed-loop attribution on reporting in retail media

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