IAB Retail Media Buyer’s Guide

If you're an IAB member, download our IAB Retail Media Buyer's Guide below.

The IAB Retail Media Committee is proud to have released the IAB Retail Media Buyer's Guide. This comprehensive guide delves into the world of retail media, showcasing its immense potential for brands and retailers alike. As the first publication from the Retail Media Committee, this guide sets the stage for future standards, insights, and resources that will shape the future of retail media. Explore the guide to gain valuable knowledge about the power of retail media, challenges faced, privacy landscape, audience strategies, unifying customer experiences, creative best practices, and more. Stay tuned for upcoming publications and standards, as we continue to foster innovation and excellence . . .