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A Proposal For Enhanced Accountability

A Proposal For Enhanced Accountability

As consumers today, we live in a digital media universe built upon open standards. Open standards, and indeed the open architecture of the internet, fueled tremendous innovation over the last 20+ years, resulting in the digital services and conveniences we appreciate regularly. However, open standards can also mean open data sharing — causing concerns around consumer privacy, data sharing, and security. We believe the best way to address these concerns, while retaining the value of open standards, is to work towards enhanced accountability to consumer privacy across our industry.

Read more via IAB Tech Lab