Interactive Advertising Bureau

Webinar - Online

Unpacking Brand and Agency Privacy Obligations & Exploring Industry Solutions

Three-Part Event

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Overview

If you are attending the third event (in-person in NYC) of this three-part meeting series and have any questions, please email [email protected].

State Privacy Law Summit: Unpacking Brand and Agency Privacy Obligations & Exploring Industry Solutions

2022 is a pivotal year for brands and agencies when it comes to privacy compliance. Current business practices, many shaped by the CCPA, will need to change to account for new privacy laws in California, Colorado, and Virginia. Among other material changes, the laws require adjustments to how brands and measurement companies treat ad tech data disclosures, the nature of certain business relationships, and the specific contract terms that must govern.

In this three-part, collaborative meeting series for brands, agencies, measurement companies, and supporting stakeholders, we will identify the next steps that will position brands, agencies and measurement companies to thrive in this changing regulatory landscape:

Level-set with an overview of the current contractual relationships that are prevalent in the industry and which terms will need to change to comply with new state laws.
Discuss different data flows, including those that are critically important to the buy-side, including measurement, clean rooms, and look-a-like audiences, etc.
Share the work product of the IAB Legal Affairs Council’s State Compliance Working Group, which–with all parts of the digital advertising ecosystem participating — has provided an explanation of key legal principles, detailed data flows, and how we believe state privacy laws apply to those data flows.
Discuss a proposed industry compliance framework, obtain feedback and, ideally, reach a consensus.

This three-part series will include two virtual meetings and an in-person summit. To maximize all participants’ time and effort, IAB requires registrants to commit to all three meetings:

Thursday, March 10 at 12:00-1:00 p.m. (EST) – First Virtual Meeting (webinar)
Tuesday, March 29 at 12:00-1:00 p.m. (EST) – Second Virtual Meeting (webinar)
Thursday, April 14 from 10:30 a.m. to 6:00 p.m. (EST) – In-Person Meeting (in NYC) followed by Happy Hour

This event is intended for brands and agencies and their legal representation as well as measurement companies.

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Agenda

Agenda:

12:00 pm - 1:00 pm

State Privacy Law Summit: Unpacking Brand and Agency Privacy Obligations (1 of 3)
12:00 pm - 1:00 pm

State Privacy Law Summit: Unpacking Brand and Agency Privacy Obligations (2 of 3)

Speakers

Beatrice Botti

Vice President, Global Data & Privacy Officer, DoubleVerify Inc.

Lukasz Czynienik

Associate General Counsel & Interim Chief Privacy Officer, Nielsen

Brian Perreault

Associate General Counsel, Privacy, Comscore, Inc.
10:30 am - 6:00 pm

State Privacy Law Summit: Unpacking Brand and Agency Privacy Obligations (3 of 3)

The culmination of this series will be an in-person summit with a recap of the core take-aways from the first two meetin... Read More
The culmination of this series will be an in-person summit with a recap of the core take-aways from the first two meetings and stakeholder feedback. We will also present the work product of the IAB Legal Affairs Council’s State Compliance Working Group and discuss these data flows with attendees to determine if we can reach consensus on interpretation regarding how state privacy laws apply to common data flows, and whether and how an industry compliance framework can help support the industry in achieving compliance and reducing commercial friction. Finally, we will present options for how technically and operationally achieve some of these compliance goals with support from the IAB Tech Lab and CMPs.

10:30 am - 11:00 am

Arrival and Check-in

11:00 am - 11:20 am

Welcome, Recap of Virtual Meetings, and Layout of the Day

Speaker

Michael Hahn

Executive Vice President and General Counsel, IAB and IAB Tech Lab

11:20 am - 12:05 pm

Amendments to the LSPA and Path Forward

Speakers

Michael Hahn

Executive Vice President and General Counsel, IAB and IAB Tech Lab

Sundeep Kapur

Senior Associate, Orrick, Herrington & Sutcliffe LLP

12:05 pm - 12:30 pm

Identity Graphs, Matching and Look-A-Likes

Speakers

Alysa Hutnik

Partner & Chair, Privacy and Information Security, Kelley Drye & Warren LLP

Eitan Levisohn

US Privacy Lead, TransUnion

12:30 pm - 1:10 pm

Lunch Break

1:10 pm - 1:40 pm

Multi-touch attribution & Anti-fraud (recap), AG/CPPA Update on Measurement, Clean Room Attribution, and Brand Sales/Lift Analytics

Speaker

Tony Ficarrotta

Vice President and General Counsel, The NAI

1:40 pm - 1:55 pm

Bidstream and Ad Delivery

Speakers

CJ Utter

Attorney, Viant

Michael Hahn

Executive Vice President and General Counsel, IAB and IAB Tech Lab

1:55 pm - 2:25 pm

Accountability

Speakers

Arielle Garcia

SVP, Chief Privacy Officer, UM Worldwide

Michael Hahn

Executive Vice President and General Counsel, IAB and IAB Tech Lab

Anthony Katsur

Chief Executive Officer, IAB Tech Lab

Julia Shullman

General Counsel & Chief Privacy Officer, Telly

2:25 pm - 2:50 pm

Retargeting and Frequency Capping

Speakers

Fiona Campbell-Webster

AGC & Chief Privacy Officer, MediaMath

Ashok Chandra

Senior Privacy Counsel, Criteo

Tony Ficarrotta

Vice President and General Counsel, The NAI

2:50 pm - 3:10 pm

Platform Advertising

Speaker

Sundeep Kapur

Senior Associate, Orrick, Herrington & Sutcliffe LLP

3:10 pm - 3:40 pm

VCDPA, CPA, and Beyond

Speakers

Aaron Burstein

Partner, Kelley Drye

Meg Feist

Dish

Jennifer Vercellone

Vice President, Corporate Counsel, Global Data & Privacy Law

3:40 pm - 3:55 pm

Break

3:55 pm - 4:15 pm

IAB Tech Lab’s State Privacy Law Signaling & Deletion Specification

Speakers

Michael Hahn

Executive Vice President and General Counsel, IAB and IAB Tech Lab

Anthony Katsur

Chief Executive Officer, IAB Tech Lab

4:15 pm - 4:40 pm

How CMP’s Can Respond to the Multistate Privacy Challenge

Speakers

Alysa Hutnik

Partner & Chair, Privacy and Information Security, Kelley Drye & Warren LLP

Jonathan Joseph

Head of Solutions, Ketch

4:40 pm - 6:00 pm

Cocktail Hour