NEW YORK, January 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair.  

Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith. Borsa will continue to remain on the IAB Board and on the Executive Committee. Additionally, Shenan Reed, Global Chief Media Officer of General Motors, will move into the role of Vice Chair. 

“The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board. John and Shenan bring a wealth of experience, a readiness to confront the industry’s toughest challenges, and a thirst for innovation that is inspirational. This year will be meaningful as we are grappling with trends defining the digital ecosystem, from the seismic shift in privacy and addressability, AI, unified identity and the retirement of third-party cookies. I’m so pleased to welcome them aboard,” said David Cohen, CEO, IAB.

“I am eager to work alongside Alysia, David, Shenan, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time,” said Halley. “IAB is doing important work, and I look forward to contributing additional perspective as we map our path to the future.”

“The trajectory of digital growth hinges on the strategic decisions we make today,” said Reed. “Collaborating with John, David, and the entire IAB Board on the intriguing challenges ahead, we will have an increased emphasis placed on initiatives supporting sustainability, diversity, and breakthrough creativity at scale. Our choices now pave the way for better consumer experiences with media, and a markedly different industry by 2030.”

New members of the IAB Board of Directors elected to a three-year term include:

• Kristi Argyilan, Senior Vice President, Retail Media, Albertsons Media Collective
• Michael Scott, Vice President of Ad Sales and Operations NA, Samsung Ads
• Jason Spero, Vice President, Global Product Lead, Google

Current board members re-elected for a new three-year term include:

• Alysia Borsa, Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
• Patrick Harris, President, Americas and Partnerships, Snap
• Lisa Howard, Global Chief Revenue Officer, Hearst Magazines
• Norm Johnston, Global Head of Advertising Strategy, NewsCorp
• Joy Robins, Global Chief Advertising Officer, The New York Times
• Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising
• Aaron Sobol, Head of Media Investment, U.S., Unilever 

The IAB Board of Directors is also comprised of the following members:

• Sheri Bachstein, Chief Executive Officer and General Manager, The Weather Channel and IBM Watson Advertising
• Dani Benowitz, President, U.S. and Global, MAGNA Global (IPG Mediabrands)
• Alvin Bowles, Vice President, Global Business Group – Americas, Meta
• Deva Bronson, Executive Vice President, Global Head of Brand Assurance, dentsu
• Rajeev Goel, Co-Founder & Chief Executive Officer, PubMatic
• Ryan Gould, Head of Digital Ad Sales, Warner Bros. Discovery
• Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo
• Scott Howe, Chief Executive Officer, LiveRamp
• Jia Hyun, Vice President, Head of Strategic Accounts, LinkedIn
• Todd Kaplan, Chief Marketing Officer – Pepsi, PepsiCo
• Craig Kostelic, Chief Business Officer, Global Commercial Revenue, Condé Nast
• Alison Levin, President, Advertising & Partnerships, NBCUniversal
• Helen Lin, Chief Digital Officer, Publicis Media
• Alan Moss, Vice President, Global Ad Sales, Amazon Ads
• Susan Schiekofer, Chief Digital Investment Officer, GroupM
• Donna Speciale, President of U.S Advertising Sales and Marketing, TelevisaUnivision
• David Spector, Co-Founder, ThirdLove
• Sarah Travis, President, Roundel – Media Designed by Targe
• John Trimble, Chief Advertising Revenue Officer, SiriusXM
• Lisa Valentino, Executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising
• Joe Zawadzki, General Partner, AperiamVentures 

Ex-officio members include:

• Miranda Dimopoulos, Regional Chief Executive Officer, IAB SEA & India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Rich LeFurgy, General Partner, Archer Advisors
• David Moore, Chairman, 4screen
• Randall Rothenberg, Limitless Partner, Randall, Ltd.
• John Toohey, Senior Vice President of Finance, Cumulus Media (Treasurer)

IAB Executive Committee includes:

• Alysia Borsa, Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
• David Cohen, Chief Executive Officer, IAB
• Gina Garrubbo, Chief Executive Officer, National Public Media
• John Halley, President, Paramount Advertising
• Peter Naylor, Vice President of Sales, Netflix
• Shenan Reed, Global Chief Media Officer, General Motors

The new board slate was formally announced at the 2024 IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors. 

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024 appeared first on IAB.

Due to Industry Demand, IAB Connected Commerce Summit Returns bigger than ever with a Two-Day Event Experience Addressing the Rise of Retail Media

NEW YORK, November 30, 2023 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule. Aiming to excite, inspire, and motivate, the event lineup addresses key issues across marketing, AI, streaming, gaming, retail, and public policy, as well as responsible media and data use. 

“IAB’s mission is to gather the industry together, and provide insights and tools to help buyers, marketers, and the entire digital ecosystem navigate these shifts,” said David Cohen, CEO, IAB. “The only constant in the digital marketplace is change, and there is probably no time in recent memory where there has been so much in flux at one time. Opportunity and growth are born out of this dynamism, which is incredibly exciting.”

Overview of 2024 Tentpole Events

IAB ALM 2024: On January 28-30, the 2024 IAB Annual Leadership Meeting will gather digital pioneers and business leaders in Marco Island, Florida to discuss critical topics for the industry, and, with its returning theme “It Starts Here,” will set the agenda for the year to come. With nearly 100 speakers including more CMOs than ever before, attendees will hear from leading executives through keynotes, insightful panel discussions, and curated networking experiences covering the most important topics in the digital advertising space such as generative AI, responsible media, commerce, creativity, the evolution of streaming, and much more.

“ALM kicks off the year gathering leaders, thinkers, and builders to tackle the biggest industry issues from the creator economy, cookie deprecation, consumer privacy, policy regulation, and more,” added Cohen. “We also couldn’t have a conference without discussing the state of measurement. Returning to the ALM stage are the CEOs of Comscore, iSpot, Nielsen, and VideoAmp who will participate in the “Great Measurement Debate Part 2” to address measurement opportunities, challenges, and what we, as an industry, can do better to effectively measure campaign effectiveness.”

Some of this year’s featured speakers thus far include:

• Ime Archibong, Vice President, Product Management, Meta
• Bob Bakish, President and CEO, Paramount Global
• Marsha Blackburn, U.S. Senator (R-TN)
• Alysia Borsa, Chief Business Officer and President, Lifestyle, Dotdash Meredith
• Jen Brace, Chief Futurist, Ford
• Jon Carpenter, Chief Executive Officer, Comscore
• Jeffrey Cole, Director of the Center for the Digital Future, USC Annenberg School
• Stephanie Dobbs Brown, Chief Marketing Officer, Intercontinental Exchange (ICE)
• Esi Eggleston Bracey, Chief Growth and Marketing Officer – Effective January 1, 2024, Unilever
• Nancy Hall, Chief Executive Officer, Mindshare North America
• John Halley, President, Paramount Advertising
• Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald’s USA
• Diana Haussling, Senior Vice President, General Manager, Consumer Experience & Growth, Chief Marketing Officer, Colgate-Palmolive
• Debora Kantt, Executive Director, Futurist, Strategic Foresight & Future Studies Lead, JP Morgan
• Jenna Lebel, Chief Marketing Officer, Liberty Mutual
• Ross McCray, Founder and Chief Executive Officer, VideoAmp
• Andrea Mitchell, NBC News Chief Foreign Affairs Correspondent and Chief Washington Correspondent; Host, MSNBC’s “Andrea Mitchell Reports”
• Sean Muller, Founder and Chief Executive Officer, iSpot.tv
• Peter Naylor, Vice President, Advertising Sales, Netflix
• Katie Neil, Head of Connected Commerce Marketing and Investments, The Coca-Cola Company
• Amie Owen, Global Chief Commerce Officer, UM Worldwide
• Shelly Palmer, Chief Executive Officer, The Palmer Group
• Karthik Rao, Chief Executive Officer, Nielsen
• Jenny Rooney, Chief Experience Officer, Adweek
• Susan Schiekofer, Chief Digital Investment Officer, GroupM U.S.
• Jessica Sibley, Chief Executive Officer, TIME
• Resh Sidhu, Global Director Arcadia Creative Studio, Snap Inc
• Aaron Sorkin, Screenwriter, Playwright, and Director
• Jonathan Stringfield, Vice President, Global Business Research & Marketing, Activision Blizzard Media
• Jennie Weber, Chief Marketing Officer, Best Buy Co. Inc.

For the latest on ALM speakers, please visit: iab.com/alm 

Over the course of three days, attendees will hear discussions around critical issues including:

• Generative AI, the Creativity Revolution, and Ethical Crossroads in the Digital Economy
• Navigating the Convergence of Omni-Channel Experiences, Retail Media, Shoppable Ads, and Content
• Privacy in Practice: From Policy to Implementation
• The March Towards a ‘Streaming-First’ Future
• Ethical Pulse: Steering the Digital Industry Towards Responsible Media and Inclusive Best Practices
• A New Era of Creativity: Attention, Innovation, and Personalization

Full agenda can be accessed here: iab.com/alm 

“Attendees come to ALM to hear firsthand from brands and marketers on how they’re adapting to industry change and moving the needle for their companies to thrive in the digital advertising ecosystem,” said Carryl Pierre-Drews, EVP, Chief Marketing Officer, IAB. “This year, we have more CMOs and marketing executives taking the stage at ALM, including Best Buy, Liberty Mutual, McDonald’s, Unilever, and more. In addition to the various sessions, IAB will host a CMO-centric breakfast addressing the critical role of marketers in leading AI efforts.” 

On January 29 at ALM, IAB will host with Adweek the Marketing Vanguard CMO breakfast, an invitation-only gathering of leading marketing executives plus their rising stars. They’ll meet to explore AI’s impact on advertising, marketing, and business strategy. Moderated by Jenny Rooney, Chief Experience Officer at Adweek, the panel discussion at the breakfast, titled “Steering the AI Ship: Exploring the CMO’s Role and Responsibility,” will dive into the CMO’s role in driving company-wide AI efforts, implementation, and usage that is customer-first, on-brand, and responsible.

IAB PlayFronts 2024, March 26-27, 2024, New York City, In-person & Virtual 

The third annual IAB PlayFronts makes its return bigger than ever before, taking place over two days in New York City as well as live-streamed. IAB PlayFronts is dedicated to showcasing advertising and partnership opportunities in the gaming industry. Leading game publishers, streaming platforms, and ad tech partners will demonstrate creative opportunities for brands in the gaming landscape, and present opportunities to elevate the effectiveness of gaming.

IAB Public Policy & Legal Summit 2024, April 2, 2024, Washington, D.C., In-person

With new regulations and state privacy laws taking effect, the digital media landscape is constantly evolving. Hear from experts to stay ahead of all the legal, policy, and technical challenges impacting businesses today. The annual IAB Public Policy & Legal Summit will bring together leaders in advertising, media, technology, and the government to address how to continue to build a sustainable consumer-centric media and marketing ecosystem.

IAB NewFronts 2024, April 29-May 2, 2024, New York City, In-person & Virtual 

IAB NewFronts hosts some of the biggest names in media and entertainment fostering valuable partnerships between brands and native digital video content. Across New York City and streamed virtually, IAB NewFronts is a one-stop shop for media buyers eager to get a first look at the latest digital video content and advertising solutions. For the second year in a row, IAB will have its stage again on Wednesday, May 1st to feature a selection of presenting companies. 

IAB Podcast Upfront 2024, May 9, 2024, New York City, In-person & Virtual

Following IAB NewFronts, IAB Podcast Upfront is designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming. Join leading audio and podcast companies as they showcase the power of podcasts and announce brand new shows and content opportunities for advertisers to align with their brand. IAB Podcast Upfront will take place in New York City and be streamed virtually.

IAB Connected Commerce Summit 2024, September 17-18, New York City, In-person

Back by popular demand, and for two full days, IAB Connected Commerce Summit will dive into where the future of retail commerce is heading and how it could improve business operations. Attendees will hear from thought leaders in e-commerce and retail media about the most impactful strategies that will help brands stay ahead of the game. 

IAB Privacy Compliance Salon, September 22, 2024, Los Angeles, In-person

For the first time, IAB will host the Privacy Compliance Salon bringing together senior privacy leaders in the digital advertising industry for thought-provoking and practical discussions around today’s most challenging privacy compliance issues. Attendees will learn about managing sensitive personal information, the use of data clean rooms, and legal considerations in leveraging AI in marketing campaigns.

IAB State Privacy Law Summit 2024, November 2024, New York City, In-person 

With additional state privacy laws taking effect every year, the third IAB State Privacy Law Summit will convene privacy lawyers and cross-functional privacy professionals to make sense of the latest state privacy law changes. In particular, this event involves interactive deep-dive discussions between panelists and the audience and leverages data flows to give industry participants a clearer understanding of the industry’s challenges and provide pathways for compliance.

For more information and updates regarding IAB’s events, visit: www.iab.com/events. 

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts

Brittany Tibaldi / Michael Vaughan

347-487-6794 / 813-210-1706

btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Announces Robust ALM Speaker Lineup and Themes Addressing Evolving Digital Advertising Marketplace: Organization Also Unveils Events Schedule appeared first on IAB.

Publishers, Platforms, Agencies, and Brands Will Set the Course for 2024, Tackling the Most Pressing Issues in Digital Marketing including: AI, Commerce, Privacy, Streaming, and More

Confirmed Speakers Include Bob Bakish, Senator Marsha Blackburn, Tariq Hassan, and Aaron Sorkin with More to Come 

NEW YORK, October 4, 2023 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership Meeting (ALM), to be held on January 28-30 at the JW Marriott in Marco Island, Florida. As the central thought leadership event for IAB, ALM aims to advance the digital media and marketing industry and set the agenda for the year ahead.

The theme of the event, “It Starts Here”, challenges industry leaders from agencies, publishers, platforms, and brands to strategize, and adapt to ever-changing trends such as generative AI, commerce, privacy, a streaming-first future, responsible media, attention and creativity, and more.

“ALM is inspiration, education, discussion, debate, and where business happens. Attendees come to immerse themselves in the digital challenges and opportunities that will shape our world in the coming years. This year, we have a lot to tackle, from the long-awaited deprecation of third-party cookies to building a vibrant and responsible digital ecosystem. At the end of the day, things get done at ALM. Agendas are set, and we move forward together,” said David Cohen, CEO, IAB.

Confirmed speakers this far include:

• Bob Bakish, President, Paramount Global​
• Senator Marsha Blackburn​
• Jon Carpenter, Chief Executive Officer, Comscore
• Stephanie Dobbs Brown, Chief Marketing Officer, Intercontinental Exchange (ICE)​
• Victoria Garrick Brown, TED Talk speaker, mental health advocate, podcast host, and former Division I athlete
• Tariq Hassan, Chief Marketing Officer, McDonald’s​
• Terence Kawaja, CEO & Founder, LUMA Partners​
• Karthik Rao, Chief Executive Officer, Nielsen
• Jenna Lebel, Chief Marketing Officer, Liberty Mutual​
• Aaron Sorkin, Award-Winning Writer/Producer​
• Josh Stinchcomb, Global Chief Revenue Officer, Wall Street Journal | Barron’s Group

*Please check the ALM website at iab.com/alm for the most up-to-date list of speakers.

Cohen continued, “ALM has expanded beyond its historical composition to now represent the full digital ecosystem. We expect more buy-side constituents than ever including leadership from brands and agencies to complement the impressive gathering of publisher, platform, and ad tech executives.”

ALM is where the advertising industry first tackled the biggest trends and new topics such as the demise of the cookie, growth opportunities around direct-to-consumer, eliminating fraud in the digital ecosystem, the value of responsible journalism, government regulation in the data economy, and making mobile work for advertisers and publishers.

For more information, please visit – https://www.iab.com/events/alm-2024/. Agenda and additional list of speakers to be announced soon.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Announces its Annual Leadership Meeting (ALM 2024), Bringing Industry Leaders to Set the Stage for the Year Ahead appeared first on IAB.

New York, NY (January 22, 2023) – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board of Directors. Borsa has served on the board since February 2020, most recently as IAB Board Vice Chair. Alysia takes on the role that was held by Krishan Bhatia, President and Chief Business Officer at NBCUniversal Media, LLC over the past year, and Krishan remains on the Executive Committee of the board.

John Halley, President of Advertising at Paramount who has been on the board since March 2021, will serve as the new Vice Chair.

“Alysia has made a meaningful impact on the board during her tenure. She is always willing to collaborate and swiftly address important issues for our members. Through her role at Dotdash Meredith, Alysia brings a deep understanding of the publisher perspective, which is critical as our industry is being rearchitected from the ground up. I have complete confidence she will assist in leading the industry in the right direction,” said David Cohen, Chief Executive Officer, IAB.

“IAB is at the forefront of addressing the issues that impact our industry, and we all need to hold each other accountable to ensure we are meeting the needs of consumers, enterprises, and institutions who use digital technology everyday,” said Borsa. “As Chair, I look forward to collaborating with David Cohen, the Board of Directors broadly, and our full membership to educate and advance the tools needed to prepare ourselves for today’s changing ecosystem spanning regulation, fraud, identity, and addressability.”

“I am eager to work alongside Alysia, David Cohen, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time. The IAB is doing important work, and I look forward to contributing additional perspective as we map our path into the future,” said John Halley, President, Paramount Advertising.

“Alysia and John are two strategic, highly-respected executives who will undoubtedly be fantastic partners as we embrace the issues and opportunities facing the media and marketing landscape head on. We are at a critical juncture in our evolution, and what we do today will shape our industry for years to come.  As we embark on this new year, I am looking forward to the perspective and thinking they already have in store for IAB and ensuring the industry’s continued growth,” added Cohen.

New members of the IAB Board of Directors elected to a three-year term include:

• Ajay Kapoor, Global Director, Performance Driven Marketing, General Motors Company
• Sarah Travis, President, Roundel by Target

Current board members re-elected for a new three-year term include:

• Eric Danetz, Global Head of Revenue, Reuters
• Rajeev Goel, Co-Founder & Chief Executive Officer, PubMatic, Inc.
• John Halley, President, Paramount Advertising
• Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo Inc.
• Scott Howe, Chief Executive Officer, LiveRamp Holdings, Inc.
• Jia Hyun, Vice President Marketing Solutions, LinkedIn
• Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast
• Peter Naylor, Vice President of Sales, Netflix, Inc.
• David Spector, Chairman & Co-Founder, ThirdLove

The IAB Board of Directors is also comprised of the following members:

• Sheri Bachstein, Chief Executive Officer, The Weather Company, and General Manager, IBM Watson Advertising
• Krishan Bhatia, President and Chief Business Officer, NBCUniversal Media, LLC
• Alysia Borsa, Chief Business Officer & President of Lifestyle, Dotdash Meredith
• David Cohen, Chief Executive Officer, IAB
• Jerry Dischler, Vice President & General Manager Ads, Google
• Tom Fochetta, Senior Vice President, Samsung Ads
• Gina Garrubbo, President & Chief Executive Officer, National Public Media LLC
• Lisa Howard, Global Chief Revenue Officer, Hearst Magazines
• Norm Johnston, Global Head of Advertising Strategy, News Corp
• Luke Kallis, Vice President of Sales, Americas at Snap, Inc.
• Jim Keller, Head of Digital Advertising Sales & Advanced Advertising, Warner Bros Discovery
• Eileen Kiernan, Global Chief Executive Officer, Mediabrands
• Alison Levin, Vice President, Ad Revenue and Marketing Solutions, Roku, Inc.
• Helen Lin, Chief Digital Officer, Publicis Media
• Kirk McDonald, Chief Executive Officer, Group M North America
• Alan Moss, Vice President, Global Advertising, Amazon.com, Inc
• Nicolle Pangis, Chief Executive Officer, Ampersand
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal USA, Inc.
• Joy Robins, Chief Revenue Officer, The Washington Post
• Doug Rozen, Chief Executive Officer, Americas, dentsu Media
• Aaron Sobol, Head of US Media Investment, Unilever
• Nada Stirratt, Vice President Global Sales North America, Meta
• John Trimble, Chief Advertising Revenue Officer, SiriusXM
• Lisa Valentino, Executive Vice President, Client Solutions and Addressable Enablement, The Walt Disney Company
• Julie Van Ullen, Managing Director, Rakuten Inc.
• Rob Wilk, Corporate Vice President, Microsoft Advertising, Microsoft Corporation
• Joe Zawadzki, General Partner, Aperiam

Ex-officio members include:

• Miranda Dimopoulos, Regional Chief Executive Officer, IAB SEA & India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Stu Ingis, Chairman, Venable LLP (Secretary)
• Rich LeFurgy, General Partner, Archer Advisors
• David Moore, Chief Executive Officer, BIGtoken
• Randall Rothenberg, Limitless Partner, Randall, Ltd.
• John Toohey, Senior Vice President of Finance, Cumulus (Treasurer)

IAB Executive Committee includes:

• Alysia Borsa, Chief Business Officer & President of Lifestyle, Dotdash Meredith (IAB Board Chair)
• John Halley, President, Paramount Advertising (IAB Board Vice Chair)
• Krishan Bhatia, President & Chief Business Officer, NBCUniversal
• David Cohen, Chief Executive Officer, IAB (IAB Board President)
• Gina Garrubbo, President & Chief Executive Officer, National Public Media
• Peter Naylor, Vice President of Sales, Netflix, Inc.
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal USA, Inc.

The new board slate was formally announced at the 2023 IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts

Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com 

The post IAB Board of Directors Announces Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith as New Board Chair appeared first on IAB.

Speakers include Professional Baseball Player and Entrepreneur Alex Rodriguez, Netflix’s Jeremi Gorman, Meta’s Erin Egan, TheSkimm’s Danielle Weisberg and Carly Zakin, Writer, Television and Podcast Host Baratunde Thurston, and more

NEW YORK, January 12, 2023 – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled the final schedule for its Annual Leadership Meeting (ALM), taking place from January 22-24 in Marco Island, Florida.

“ALM has been and continues to be the epicenter of the digital economy, surfacing hotly-debated topics facing the ecosystem at large. IAB is the association that brings together the full digital ecosystem. ALM is where we set the year’s agenda, driving the direction of the industry,” said David Cohen, Chief Executive Officer, IAB. “Attendees will gain critical insight and perspective on important topics including measurement, privacy, the streaming revolution, sustainability, and the emerging metaverse. ALM is the time for alignment, consensus, and action from all stakeholders.”

The 2023 conference theme, “It Starts Here,” explores a vision for the industry, and will uncover opportunities, paths forward, new connections, and meaningful ideas for the future. The three-day event will be held in-person at JW Marriott Marco Island Beach Resort, gathering industry leaders to address significant regulatory changes, challenges around consumer privacy and data use, the explosion of retail media networks, the evolving Metaverse/Web3, trust and transparency, and a host of new ad-supported opportunities.

Speakers will include:

• Matthew Ball, Pioneering Tech Authority, Venture Capitalist, and Bestselling Author, The Metaverse
• Krishan Bhatia, President and Chief Business Officer, NBCUniversal
• Jeffrey Cole, Director and Chief Executive Officer, Center for the Digital Future, USC Annenberg
• Sean Corcoran, U.S. Chief Executive Officer, Mediahub
• Soumya Donkada, Head of Digital, Media, and E-Commerce, Beauty and Well-being, Unilever
• Sean Downey, President, Americas and Global Partners, Google
• Erin Egan, Chief Privacy Officer, Policy, Meta
• Michele Fino, Head of Branded Entertainment, Crackle Plus
• Jeremi Gorman, President, Worldwide Advertising, Netflix
• Scott Howe, Chief Executive Officer, LiveRamp
• Jay Livingston, Chief Marketing Officer, Shake Shack
• Andy Monfried, Chief Executive Officer and Founder, Lotame
• Ryan Moore, Global Chief Revenue Officer, SuperAwesome, an Epic Games Company
• Ian Orefice, President and Chief Operating Officer, TIME and TIME Studios
• John Osborn, U.S. Director, Ad Net Zero
• Christena Pyle, Chief Equity Officer, dentsu
• Alex Rodriguez, Chairman and Chief Executive Officer, A-Rod Corp
• Athan Stephanopoulos, Executive Vice President and Chief Digital Officer, CNN
• Baratunde Thurston, Host, America Outdoors and How To Citizen Podcast
• Deborah Wahl, Global Chief Marketing Officer, General Motors Company
• Kevin Warren, Executive Vice President and Chief Marketing Officer, UPS
• Danielle Weisberg and Carly Zakin, Co-founders and Co-Chief Executive Officer’s, TheSkimm
• Andrea Zapata, Executive Vice President, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery

All times are in EST; Speakers and timing are subject to change, refer to the website for up-to-date information. Note the event will not be live streamed this year, ALM has prioritized the value of in-person connections. 

IAB does not require proof of vaccination to attend events. However, it is strongly recommended that in-person attendees be vaccinated, and that you stay home if symptomatic. IAB’s Event and COVID-19 Policy and Code of Conduct.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Announces Full Agenda for its Annual Leadership Meeting Jan. 22-24 in Marco Island, Florida appeared first on IAB.

Returning Bigger and Better, IAB PlayFronts will be a Two-Day Event Addressing the Growing Gaming Industry

New York, December 7, 2022 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023. Known for gathering the entire advertising and marketing ecosystem together, IAB’s 2023 events will help agencies, publishers, platforms, ad tech companies, and brands understand the evolving audience and market trends, and provide a game plan for the future of the industry. This year’s event slate promises to bring the biggest names in media, marketing, policy, and culture to provide insights and thought leadership.

“It feels like each year, the industry faces unprecedented change, new consumer expectations, and a shifting economic picture. Next year is no different, and we have developed an event series that will equip buyers, sellers, and the entire digital ecosystem with the tools, insights, and inspiration to thrive in this new reality. It’s an incredibly interesting time in our industry, and we are eager to continue our collective growth trajectory,” said David Cohen, Chief Executive Officer, IAB.

IAB ALM 2023: IAB’s Annual Leadership Meeting (ALM) occurring January 22-24, 2023 in Marco Island, Florida will stimulate important discussions and address alignment, consensus, action, and follow-through from all stakeholders. ALM is where the digital industry first debated hot topics such as the rise of mobile video, DTC brands, the demise of the cookie, eliminating fraud in the digital ecosystem, fake news, digital storytelling, government regulation in the data economy, and making mobile work for advertisers and publishers. 2023 is no different as this year’s theme “It Starts Here” explores a vision for the industry, uncovered opportunities, paths forward, new connections, and big ideas.

“This year we have reached an inflection point with significant regulatory changes, challenges around consumer privacy, data use, and a host of new ad-supported opportunities including the explosion of retail media networks and the evolving metaverse. What this ever growing ecosystem tells us is that we must decide what we want the industry to become before it is decided for us. This is the time for proactivity and action, and that is exactly what we will be addressing at ALM 2023,” added Cohen.

Speakers already confirmed for ALM include:

• Matthew Ball, Pioneering Tech Authority, Venture Capitalist, and Bestselling Author, The Metaverse
• Erin Egan, Chief Privacy Officer, Policy, Meta
• Jeremi Gorman, President, Worldwide Advertising, Netflix
• Michael Kassan, Founder and CEO, MediaLink
• Greg Lyons, Chief Marketing Officer, Pepsi
• Alex Rodriguez, Chairman and Chief Executive Officer, A-Rod Corp
• Stephanie Ruhle, Host, 11th Hour with Stephanie Ruhle and Senior Business Analyst, NBC News
• Fiji Simo, Chief Executive Officer, Instacart
• Danielle Weisberg and Carly Zakin, Co-founders and Co-Chief Executive Officer’s, TheSkimm

IAB PlayFronts: Due to the success of the inaugural IAB PlayFronts, the unique buyer marketplace is returning to help advertisers navigate the gaming landscape. IAB’s PlayFronts will be held in-person on March 8-9 in New York City. Leading members of this exciting ecosystem, from game publishers to streaming platforms and ad tech partners will define the gaming landscape, elevate the effectiveness of gaming, and demonstrate creative opportunities for brands.

IAB Public Policy & Legal Summit 2023: With pending regulations, including five state privacy laws taking effect next year, advertisers and publishers need to be ready for all the legal, policy, and technical challenges impacting businesses. IAB’s annual Public Policy & Legal Summit will take place on April 3, 2023, bringing together leaders in advertising, media, technology, and the government to address how to continue building a sustainable consumer-centric media and marketing ecosystem. This event will be held in-person – expanding IAB’s presence in Washington DC.

IAB NewFronts and IAB Podcast Upfront: IAB NewFronts is a one-stop-shop for media buyers eager to get a first look at the latest digital content taking place from May 1-4, 2023 in New York. In addition to the live events taking place on stages around NYC, for the first time, IAB will have its own stage on Wednesday May 3rd to host a selection of presenting companies. Committed to the creation of valuable partnerships between brands and native digital content, this event hosts some of the biggest names in media and entertainment. Over four days, attendees will have discussions about issues critical to the industry, in person and live streamed to a virtual audience.

Then on May 11, IAB Podcast Upfront will showcase leading voices in podcasting, demonstrating the power of audio to connect brands to consumers. This one-day event returns in-person and virtually, designed for brands, media buyers, and agencies eager to preview what’s next in the ever-expanding podcasting space.

More information and updates regarding IAB’s events can be found at: www.iab.com/events.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Unveils Reimagined Events Schedule for First Half of 2023 appeared first on IAB.

New Board Members Include Top Executives from IPG Media Brands, Publicis Media, GroupM, dentsu, and Microsoft

New York, NY (February 7, 2022) – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has elected Krishan Bhatia, President & Chief Business Officer of NBCUniversal, as Chair of the trade organization’s Board of Directors. Bhatia previously served as the IAB Board’s Vice Chair and has been on the board since February 2019. Alysia Borsa, Chief Business Officer & President of Lifestyle at Dotdash Meredith, has been on the board since February 2020 and has been elected to serve as Vice Chair.

“As an active member of IAB’s board, Krishan has brought a unique perspective to the table. Understanding the role of content, data, and technology in an increasingly digital world is something that Krishan has been pioneering at NBCU and undoubtedly gives us a glimpse of where the industry is heading,” said David Cohen, Chief Executive Officer, IAB.

“The industry is at a pivotal moment in time with privacy, identity, and addressability impacting all constituents within the digital ad ecosystem, and IAB is leading the industry forward to hold each other accountable and ensure we evolve to meet the needs of the consumers we serve,” said Bhatia. “ I look forward to collaborating alongside the rest of the Board of Directors, David Cohen, and all of the members to be a part of this transformation to ensure that we create a thriving and unified marketplace for the industry.”

Cohen continued, “Krishan and Alysia are extremely well-respected and talented executives who will help escalate the necessary changes the industry needs across the media and marketing landscape. Both executives have demonstrated their eagerness through the teams they have led and we look forward to bringing their new ideas to IAB’s membership.”

New members of the IAB Board of Directors elected for a three-year term include:

• Daryl Lee, Global Chief Executive Officer, IPG Mediabrands
• Helen Lin, Chief Digital Officer, Publicis Media
• Kirk McDonald, Chief Executive Officer, GroupM North America
• Doug Rozen, Chief Executive Officer Americas, dentsu Media
• Rob Wilk, Vice President, Microsoft Advertising

The current Board members that have been re-elected for a new three-year term include:

• Krishan Bhatia, President and Chief Business Officer, NBCUniversal
• Christine Cook, Senior Vice President, Brand Partnerships, Warner Media
• Gina Garrubbo President & Chief Executive Officer, National Public Media
• Jeremy Hlavacek Chief Revenue Officer, IBM Watson Advertising
• Alan Moss, Vice President, Global Advertising, Amazon Advertising
• Nicolle Pangis, Chief Executive Officer, Ampersand
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal
• Nada Stirratt, Vice President North America, Meta
• John Trimble, Chief Advertising Revenue Officer, SiriusXM
• Lisa Valentino, Executive Vice President, Client Solutions & Addressable Enablement, The Walt Disney Company
• Julie Van Ullen, Managing Director, U.S., Rakuten Advertising
• Joe Zawadzki, Founder, MediaMath & General Partner, Aperiam Ventures

The remaining IAB Board of Directors is comprised of the following:

• Renie Anderson, Chief Revenue Officer & Executive Vice President, Partnerships, NFL
• Alysia Borsa, Chief Business Officer & President of Lifestyle, Dotdash Meredith
• Debi Chirichella, President, Hearst Magazines
• David Cohen, Chief Executive Officer, IAB
• Eric Danetz, Head of Revenue, Reuters
• Jerry Dischler, Vice President & General Manager Ads, Google
• Konrad Feldman, Founder & Chief Executive Officer, Quantcast
• Tom Fochetta, Senior Vice President, Samsung Ads
• Rajeev Goel, Co-Founder & Chief Executive Officer, PubMatic
• John Halley, Executive Vice President, Head of Advanced Marketing Solutions and Chief Operating Office, Ad Sales, ViacomCBS
• Scott Howe, Chief Executive Officer, LiveRamp
• Jia Hyun, Vice President, Head of Strategic Accounts, LinkedIn
• Julie Jacobs, General Counsel, Yahoo
• Norm Johnston, Global Head of Advertising Strategy, News Corp
• Craig Kostelic, Chief Business Officer, Global Advanced Solutions, Condé Nast
• Jean Phillippe Maheu, Vice President, Client Solutions, U.S., Twitter
• Rob Master, Vice President, Media and Marketing, Unilever
• Peter Naylor, Vice President Sales, Americas, Snap, Inc.
• Joy Robins, Chief Revenue Officer, The Washington Post
• David Spector, Co-Founder & Co-Chief Executive Officer, ThirdLove
• Deborah Wahl, Global Chief Marketing Officer, General Motors

Ex-officio members include:

• Miranda Dimopoulos, Regional Chief Executive Officer, IAB SEA & India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Stu Ingis, Chairman, Venable LLP (Secretary)
• Rich LeFurgy, General Partner, Archer Advisors
• David Moore, Chief Executive Officer, BIGtoken
• Randall Rothenberg, Executive Chair, IAB
• John Toohey, VP, Finance, Cumulus (Treasurer)

IAB Executive Committee includes:

• Krishan Bhatia, President & Chief Business Officer, NBCUniversal (IAB Board Chair)
• Alysia Borsa, Chief Business Officer & President of Lifestyle, Dotdash Meredith (IAB Board Vice Chair)
• David Cohen, Chief Executive Officer, IAB (IAB Board President)
• Gina Garrubbo, President & Chief Executive Officer, National Public Media
• Jean Phillippe Maheu, Vice President, Client Solutions, U.S., Twitter
• Peter Naylor, Vice President Sales, Americas, Snap Inc.

The new board slate was released at the IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com/ btibaldi@kcsa.com

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