Our Mission

Mission

The Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.

Our Work

  • Future-proofing and how to reach the audiences of tomorrow
  • Innovation-focused buy and sell-side conversations
  • Big picture discussions about the implications of technological and consumer shifts for the digital media industry
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • “Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers”, the new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions. Two out of every three Americans play video … Continued
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  • “Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers”, the new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions. Two out of every three Americans play video … Continued
    Read More  
  • Brand Disruption
    Brand Disruption
    “Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers”, the new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions. Two out of every three Americans play video … Continued
    Read More
  • Consumers
    Consumers
    “Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers”, the new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions. Two out of every three Americans play video … Continued
    Read More

Recent Updates

Updates from the Experience Center

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