Thank you to the members and industry partners we met with during the 2024 Cannes Lions International Festival of Creativity from June 17 to June 21, 2024 in lovely Côte d’Azur (French Riviera) in France.
Meet IAB and IAB Tech Lab Executives
David Cohen
Chief Executive Officer
IAB
Anthony Katsur
Chief Executive Officer
IAB Tech Lab
Sheryl Goldstein
EVP, Chief Industry Growth Officer
IAB
Carryl Pierre-Drews
EVP, Chief Marketing Officer
IAB
Jeffrey Bustos
VP, Measurement, Addressability & Data Center
IAB
While In Cannes
We were excited to meet with our members and participate in partner panel discussions on the issues most impacting the industry.
Monday | June 17, 2024
Cheap Impressions Aren’t Cheap
Jeffrey Bustos
10:00 AM – 10:30 AM
The Kroger Precision Marketing Terrace on the Croisette
By Invitation Only
Why It’s Time To Get Real About Attention In Advertising
Carryl Pierre-Drews
12:30 PM – 1:30 PM
Infillion Café at the Mondrian Cannes | 45 Bd de la Croisette, 06400 Cannes
Working the Room: Cultivating Connections
Sheryl Goldstein
1:00 PM – 1:30 PM
Hôtel Martinez – Suite 731 | 73 Bd de la Croisette, 06400 Cannes
Tuesday | June 18, 2024
Women Leadership in Male-Dominated Industries
Sheryl Goldstein
9:15 AM – 10:00 AM
Bloomberg Media @ BOBO | 21 Rue du Commandant André, 06400 Cannes
Retail Media Measurement Lunch Workshop
Jeffrey Bustos
11:30 AM – 1:30 PM
Effective Measurement and Outcomes for In-Game Advertising and Immersive Virtual Worlds
Carryl Pierre-Drews
12:00 PM – 2:00 PM
Restaurant La Cantina, 41 Rue Hoche, 06400 Cannes
Unlocking Addressability: Navigating the Post-Cookie Era
Anthony Katsur
2:45 PM – 3:30 PM
3 Bd de la Croisette apartment 401, 06400 Cannes
Wednesday | June 19, 2024
Data-Driven Audio: The Myths and Realities
David Cohen
9:30 AM – 11:30 AM
iHeartCafe | 1 Sq. Mérimée, 06400 Cannes
By Invitation Only
VIP European Retail Media Breakfast
Jeffrey Bustos
9:30 AM – 11:00 AM
By Invitation Only
Community & Culture: How marketers can leverage cultural signals to drive relevancy and build strong communities
Sheryl Goldstein
11:20 AM – 11:45 AM
Promenade Robert Favre Le Bret across from Palais II
Why Game Advertising is THE Attention-Centric Media Frontier
Carryl Pierre-Drews
12:00 PM – 2:00 PM
Restaurant La Cantina | 41 Rue Hoche, 06400 Cannes
Rosé and Retail Media
Jeffrey Bustos
3:00 PM – 5:00 PM
The Albertsons Media Collective Bungalow at MediaLink Beach
Thursday | June 20, 2024
Commerce for Publishers Luncheon
Jeffrey Bustos
1:00 PM – 2:00 PM
The Criteo Yacht | Jetée Albert Edouard, Cannes