MFAs: How Did We Get Here and What’s the Best Way Forward

OneTrust Becomes First Privacy Vendor to Integrate with IAB Diligence Platform Powered by SafeGuard Privacy

This morning, OneTrust announced it was the first company to integrate with the IAB Diligence Platform, powered by SafeGuard Privacy. The integration allows OneTrust’s users to seamlessly integrate their vendor diligence information from the IAB Diligence Platform into the OneTrust platform, boosting efficiency, accuracy, and accountability across the digital advertising industry and ensuring adherence to … Continued

2024 IAB Video Leadership Summit

The IAB Video Leadership Summit (VLS) serves as the annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.  ​ ​ Format-wise, the event will include presentations, high-level panels interactive breakout sessions, … Continued

Digital Out of Home (DOOH) + In Store Retail Media Playbook

The IAB Measurement, Addressability and Data Center has launched the Digital Out of Home (DOOH) & In-Store Retail Media Playbook. The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store … Continued

U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections

The IAB U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026. Key takeaways: After years of double-digit increases, 2023’s overall challenging … Continued

2024 Digital Video Ad Spend & Strategy Report

The IAB 2024 Digital Video Ad Spend & Strategy Report | Part One: Market Size & Growth Projections provides a lens into the trends within the TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity.​ And for the first time ever, … Continued

Final IAB/MRC Augmented Reality Measurement Guidelines

In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media … Continued

IAB/PwC Internet Advertising Revenue Report: Full Year 2023

Internet advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY), showing resilience in the face of continuing economic uncertainty. That’s according to the newly released IAB/PwC Internet Advertising Revenue Report: Full Year 2023.  Now in its 28th year, this highly-anticipated report is considered the industry benchmark for US … Continued